1. General Task
Develop a unified packaging system for 4 products of the brand:
Toilet Paper Holder
Toilet Brush Holder
Towel Dryer
Hook
The packaging must:
protect the product during transportation
look premium
align with the brand philosophy
be scalable for future SKUs
2. Style and Philosophy of Packaging
Overall Feel:
Minimalism.
Architectural.
Clean.
Premium without excessive decor.
The packaging must not be:
❌ glossy
❌ overloaded with graphics
❌ “marketing”
❌ visually cheap
3. Packaging Format
The designer must propose 1–2 structural options.
4. Dimensions
All 4 packages in one style, but different sizes.
It is necessary:
a unified system of proportions
the same logic for logo placement
the same typography
the same color system
5. Box Material
The designer must propose 1–2 structural options.
6. Product Protection Inside
The main task is to avoid:
scratches
looseness
impacts
deformation
Options for Internal Solution:
Option A — Foam Insert
Black or white EVA foam
Cutout for the shape of the product
Firm fixation
Pros:
✔ maximum protection
✔ premium look
✔ neat fixation
Option B — Molded Pulp / Custom Card Insert
Molded cardboard insert
Mandatory:
Each product must additionally be:
wrapped in protective film
or
7. Contents Inside the Box
Each box must contain:
2 bolts
2 anchors
key
instructions
brand card
mini-catalog of other products
Instructions
Format:
A5 or A6
Matte thick paper
Minimalist design
Black-and-white printing
Brand Card
A small card with the text:
“Thank you for choosing brand.”
Handwritten signature
Minimal design
8. External Design of the Box
Logo:
Small size
Center or bottom
Possible embossing or laser engraving
9. Shipping Considerations
The packaging must:
withstand shipping by USPS / UPS / FedEx
not require an additional box (preferably)
orfit into a secondary shipping box
10. What the Designer Must Provide
Visuals of 4 boxes in a unified style
3D mockups of the packaging
Unfoldings (die-line)
Material recommendations
Specifications for production
11. Acceptance Criteria
✔ Premium appearance
✔ Unified system for all SKUs
✔ Good product protection
✔ Economically realistic implementation
