Implementation of the TZ on the optimization of the wordpress site

A repair workshop is looking for a specialist to launch advertising and provide technical support for Google advertising accounts. The task is to ensure a stable flow of clients through search advertising (PPC). If you can additionally create landing pages (full stack) — this will be a significant advantage. Please write in private messages, we will discuss the terms.

A developer is needed to create a new Virasoft website on the Weblium platform. Virasoft is a CRM consulting and sales organization for small and medium-sized businesses. The new website should present not just the service of "CRM setup," but a comprehensive approach: process analysis, building client interaction logic, selecting CRM and tools, implementing business processes in CRM, training the team, and supporting the launch. The website needs to be implemented on Weblium based on the provided specifications and texts. Website structure: Home How We Work CRM and Tools About Us Contact Expectations: modern, clean, technological B2B design; high-quality desktop and mobile versions of the website with a primary focus on mobile usability; implementation of all blocks according to the specifications; setup of application forms; basic SEO title/description; careful work with texts, icons, blocks, and CTAs. Important: the website should look expert and systematic, without template stock photos and without positioning as "just CRM setup." The main idea is the organization of sales and client interactions, where CRM is a tool for implementing the system. Please include examples of work on Weblium or similar builders, estimated cost, and completion timelines in your response.

Creation of a modern corporate website that will serve as the main digital representation of the company and will combine the functions of business presentation and online product sales.

Technical task for creating an online store for sunglasses and accessories Platform: Horoshop Design reference: https://horoshop.ua/ru/design/336/#desktop The main idea is a modern, light, premium design with a strong emphasis on product photos and mobile usability.1. Product card The product card is one of the most important elements of the site. For each model of sunglasses, it is desirable to use: main photo on the model; macro photo of the frame; 4–5 photos from different angles; photo on a person to understand fit and scale. For sunglasses, the visual presentation has the greatest impact on the purchase decision.2. Product variations Implement a color switch directly in the product card (similar to https://www.flipbox.org.ua/product/zhinochi-sontsezakhysni-okuliary-lea-zolota-oprava-chorni-uv400-art-00147/). It is important that: all colors of one model are available in one card; switching occurs without going to another page; photos and product stock change.3. Catalog and filters Filters should be clearly visible. Main filters: frame shape; frame color; lens color; gender; UV protection; price; availability. If possible, use icons for frame shapes.4. Trust blocks Place icons under the product price: UV400 Protection; quality guarantee; easy exchange and returns; fast delivery. For sunglasses, trust in quality directly affects conversion.5. Cross-selling In the product card, implement a block “Frequently bought together”. Recommend: cases; cleaning cloths; hats; bags; fanny packs; scarves. This will help increase the average check.6. Mobile version The mobile version is a priority. It is necessary to optimize: product card; color switch; catalog; filters; order processing. Most buyers will come from Instagram, Facebook, and TikTok.7. Integrations It is necessary to set up: LiqPay; Monobank; cash on delivery; Nova Poshta API; branch/parcel locker selection.8. Inventory management Use the standard functionality of Horoshop: stock; auto-deduction; product variations; accounting by colors.9. Product import Perform parsing of the old site and import products: https://www.flipbox.org.ua/product-category/okuliary/ photos; names; characteristics; descriptions; prices. If possible, combine different colors into one product card.10. Feeds Set up product feeds for: Google Merchant Center; Meta Catalog; Rozetka; Kasta; Epicenter.11. SEO Perform basic SEO settings: domain connection; SSL; SEO-friendly URLs; sitemap; robots.txt; Title and Description; favicon.12. Service pages Create pages: Delivery and payment; Exchange and returns; Contacts; Public offer; Privacy policy.13. Analytics Install and check: Google Analytics 4;Expected result To obtain a modern, fast, and adaptive online store that will be maximally convenient for purchasing sunglasses and accessories, ready for launching advertising on Meta and Google and further scaling.

Project Goal To develop a modern high-performance corporate website for the company "UMA SERVICE," with the main objectives being: building trust in the company; presenting comprehensive engineering solutions; receiving incoming requests; showcasing completed projects; promoting the website in search engines; creating a unified expert platform for the company. The website should be perceived not as an online catalog of equipment, but as a digital presentation of a full-cycle engineering company. What is the brand book file in the attachment? I tried to depict the architecture of the website we want to achieve, reflecting the technical needs. The design and concept will still be up to the developer. It will be approved according to the developer's brand book. This is just an attempt to illustrate some basic logic that we want to achieve.