1. Language Competencies and Style:
• Native / Near-Native English: Flawless level of English for adapting texts using native expressions and idioms.
• Human-First Content: A categorical ban on final texts from AI. AI clichés and dry stamps are unacceptable.
• Author's Style: Mandatory manual editing, use of direct speech, paragraphs of varying lengths, and lively narration.
• Volume: Each publication must contain at least 600 words in English.
2. Strategy and Content Planning
• Independence: The editor independently forms the content plan that corresponds to the ideas of the media project and also adapts the proposed texts.
• Data-Driven Approach: Each topic must have a evidence base (analysis of trends and relevance).
• Project Context: Lifestyle Community Media
3. SEO Optimization (Rank Math)
• SEO Effect: Each publication is aimed at the effectiveness of search promotion and engagement metrics.
• Working with Keywords: Independent determination of the main and additional keywords, their validation through tools.
• On-Page SEO: Mandatory integration of keywords into the title (H1), subtitles (H2, H3), and body text.
• Technical SEO: Creation of a short, clear URL (slug) containing the keyword.
4. Visual Content and Layout
• Generation and Selection: The editor leads the process of finding visuals — either through the Exactly corporate model service or by selecting materials with a free license.
• Quality and Safety: Images must be realistic, ethical, and legally safe (copyright). Captions must be provided for images in publications if the image is not from project resources.
• Technical Formatting: Mandatory filling of ALT texts and custom (not canvas) layout for each article.
• Approval: All visual materials undergo mandatory approval during adaptation.
