Website redesign

(https://www.figma.com/design/9N5RPhfNuek0bxOQsfMWdH/Untitled?node-id=0-1&t=A65Ro3nZVDsiyKXN-1) for a new, improved version.

The main goal of the redesign:

• Improve visual presentation, make the site more modern

• Increase conversion through better structure and clear UX/UI

• Implement a new color scheme

• Add more social proof and CTAs

• to be well visible, blue color #4B87FF

1. General design requirements

• Style: Clean, modern, without unnecessary elements

• Focus on CTA: Buttons should be expressive and clearly call to action

• Social proof: Use testimonials, numbers, real invitations

• Convenient navigation: Easy UX/UI, intuitive structure

Color scheme

• Primary color: Black (background, text)

• Accent color: #4B87FF (for CTA buttons, important elements)

• Background: #DDFF11 (background that creates contrast)

Fonts

• Main: Modern, readable (Open Sans, Roboto, Montserrat or similar)

• Headings: Bold, clear, easily noticeable

• Text: Easy to read, 14-16px

Adaptation

• Mobile version is a priority

• Content is easily readable on any screen

• Maximally fast loading

2. Landing structure

Header

• Let Me Study logo (black on yellow background)

• CTA button "Sign up for a consultation" (#4B87FF)

Main screen (Hero Section)

Heading (H1):
"How to get FREE EDUCATION in AUSTRIA at the State University for your child?"

Subheading (H2):
"Teaching in English or German. Start from level B2 or A2."

Application collection form:

• Fields: Name, Phone, Email

• CTA button: "Register" (#4B87FF)

Visual:

• Photos of experts

• Social proof (100% admission or your money back, 90+ students already studying in Austria)

Block "What will you get at the consultation?"

Content in the format of icons or checklist:

• Get a clear vision of studying in Austria

• Learn about the suitable program

• Don't miss application deadlines

• Form the correct document package

• Get a clear plan for relocation and legalization

Visual:

• Icons (black on yellow background)

Block "Why us?" (Social proof)

Content in the form of cards or columns:

• Experts from Austria

• 100% admission or your money back

• 90+ students already studying in Austria

• 300+ invitations from universities

Visual:

• Team photo

• Black text on yellow background to highlight important points

Testimonials and invitations

Format:

• Slider or scroll block

• Invitation letters from universities (screenshots, PDFs)

• Testimonials from students and parents (quotes, photos, possible videos)

Visual:

• Real documents with stamps (blur confidential information)

• Background #DDFF11, black text

Final CTA (Application form + repeated call to action)

Heading:
"Get a free consultation from experts who studied in Austria!"

Data collection form

• Name

• Phone

• Email

CTA button:
"Register now" (#4B87FF)

Additional trust elements:

• Data security icons

• Ability to choose a convenient messenger (WhatsApp, Telegram)

Footer

• Logo

• Social networks (Facebook, Instagram, YouTube)

• Contact information

3. Functionality and integrations

• Application collection form integrated with CRM or Google Sheets

• WhatsApp / Telegram button for instant contact with the manager

• Facebook Pixel + Google Analytics for tracking conversions and ad effectiveness

• Optimized page loading – minimizing heavy images and unnecessary animations

• Responsive design – perfectly displayed on mobile and tablets

4. Main tasks for the designer

• Use the new branded palette:

  • Black background (#000000) for contrast

  • Yellow background (#DDFF11) for main content

  • Blue (#4B87FF) for CTA buttons to make them stand out

• Ensure a logical page structure – clear placement of blocks, correct margins, simplified UX

• CTA buttons should be bright and easily clickable

• Social proofs should be maximally visible (numbers, cases, screenshots of invitations)

• Make the mobile version a priority – a large amount of traffic will come from phones

• Optimize fonts and text – avoid overly long paragraphs, present information clearly

5. Visual elements to add

Main screen (Hero Section)

• Photos of experts or students who have already enrolled

• Graphic element with the Austrian flag (optional, but can add association)

Icons for checklist (What will you get at the consultation?)

• University cap (for educational aspect)

• Clock (don't miss deadlines)

• Document (document processing)

Testimonials and invitations

• Photos of students who studied in Austria

• Real screenshots of invitations with stamps

CTA buttons

• Must be well visible, blue color #4B87FF

6. Deadlines and material transfer

• Expected design completion date: [fill in date]

• File transfer in formats: Figma / Adobe XD / PSD (for layout)

Files to be transferred:

• Desktop and mobile version layout

• All icons and images in high quality

• Stylistic recommendations for layout

Final goal: create a stylish, conversion-oriented, parent-friendly, and maximally easy-to-navigate landing page!