Refactoring the website to increase sales of psychological services and improve the effectiveness of information delivery.

Content Improvement and Information Value

• Description of Services:

  • Each service must be described in detail. For example, for each type of consultation (individual, family, for children, psychotherapy) there should be a clear explanation of how it is conducted, who can sign up, and what the service includes.

  • Emphasize the uniqueness of the approach, especially if the psychologist specializes in specific methods or directions of psychotherapy.

• "About Me" Page:

  • Present the psychologist in more detail: education, experience, qualifications, methods of work.

  • It may be necessary to add reviews from clients that confirm the effectiveness of the services.

• Add more modern and specifically contextual information, rather than general information. Something that makes visitors want to sign up from the very first words.

Please, before making a bid, share your overall view on what, in your opinion, will increase the sales of the service and what needs to be changed.
The result of the completed work will be:
1) If design changes are needed, clearly drawn and explained what exactly.
2) Texts written in a way that people want to read, that sell the service....
3) Clearly structured texts.
4) Keywords for the service for SEO.
5) Meta tags and alt texts for images.

Overall, now there is a complete understanding of what needs to be done! Write texts for the website that are interesting and make people want to sign up for a consultation. You can add some pictures or something else, your recommendations.
Also, write 3 advertising blocks with pictures for launching advertising on Instagram.