Project translated automatically. Log in or register, to view the original Answer 15 Questions on Advertising and Pier for Answers at the Exam.Maximum without water.1 .Give me definition of the concepts “campagne”, “social and communicative (communicative) campaigns, “reklam campaigns”, “PR campaigns”.Identify and characterize the species. advertising and PR campaigns.What quality of advertising and PR should be taken into account Advertising and PR campaigns?2ndHow The area of the organization affects its communication processes internal and external nature?Why this impact should be taken into account Advertising and PR campaigns?ThreeProposed multiple purposes of advertising or PR campaigns for organizations located in different stages of the life cycle.What affects the definition of these objectives?4 .Listed and characterize the main directions of research for further development advertising and PR campaigns.What are the characteristics of PEST analysis?What specificity and SWOT analysis criteria?and 5.Characterize Types, principles and methods of competitive analysis of the company.6 .which The phases include the planning of a advertising campaign?Characterize Advertising strategies .Define the “target audience”.Describe the specific segmentation according to quantitative and qualitative criteria.7 .Give me The definition of the concept of “unic trading offer” (UTP)?The concept of UTP Is it used in the planning and implementation of a advertising campaign?What is “False UTP” or “Real UTP”?Bring examples.8 .Characterize Principles of creating advertising texts during the development of advertising The campaign.Characterize the perceptions of speech in advertising.The 9.Characterize The main stages of the PR campaign planning and programming process.which Principles of preparation for the PR campaign are attributed to A.V.Coached by V.NPhiladelphia and J.L.Skvorcov and A.S.of Taras?The 10.What Is it a problem-target orientation of PR campaign?How to The strategic objective “defining the main target groups” What is the place in strategic planning? The PR campaign scenario?11 of 11.Characterize Types of tactical planning of the PR campaign (calendar, communication, Media and Budget Planning.The impact of the organization’s strategy on Choice and content of the PR event?12 .Characterize the main PR events, and the requirements to be presented to them, for their inclusion in PR campaigns: What are the current trends of PR campaigns in the network, including The social media.13 .describe Standard scheme of 5 modules - component parts of the preparation complex and PR events of the main types - 4 "P" and "F" (place - place, promotion - information, presentation - presentation of information on itself events, personnel - staff, follow-up - actions after the event).14 .What is PR text and what importance does it have in the preparation and implementation of the PR campaign?What types of PR texts are used in PR events?Listed Possible news (informational) reasons of a commercial company.in what Specifications of the press release?15 .in what Are the main methods of advertising campaign assessment?Characterize Effective PR Campaign Assessment Methods