Development of a brand book
Technical Task: Development of Brand Book
1. General Information about the Brand
Brand Name: [to be specified in personal messages]
Field of Activity: case furniture (wardrobes, dressers, cabinets)
Brand Values: price and quality ratio, accessibility, style, versatility
2. Goals of the Brand Book
Creating a unified visual style for online and offline communications
Standardizing the design for price tags, signs, social media, etc.
Simplifying the work of designers and the team through templates and clear rules
3. Structure of the Basic Brand Book
3.1 Color Palette
Main and auxiliary colors
Specify codes: Pantone, CMYK, RGB, HEX
3.2 Typography
Main and additional fonts
Examples of use for headings, captions, texts
3.3 Style of Graphics and Photos
Visual mood of the brand
Wishes regarding the style of photography, compositions, lighting
3.4 Templates - Develop examples of visual materials (static) that can be adapted for different periods and events
Price Tags of various sizes (with promotional price and without)
Signs and outdoor banners
Posts for Instagram / Facebook
Stories with variability for products, discounts, new items
Creatives for holidays and promotions:
Black Friday
New Year and Christmas discounts
Spring sale
Hot summer discounts
Autumn price drop
Interseasonal promotions
Creatives without discounts:
Holiday greetings (New Year, March 8, Easter, etc.)
Announcement of new items
Notifications about opening / relocation / change of schedule / payment and delivery options
Example of a 2-page catalog using the corporate style
4. Content Formats
Instagram stories
Instagram / Facebook posts
Banners for the website
Email newsletters (about new items, discounts)
5. Technical Requirements
Submission in PDF format
Source files in formats: AI / PSD / Figma
Adaptation for print and digital media
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Would you like to see your brand recognizable and stylish at all points of contact? I specialize in creating unique brand books that not only make your team's work easier but also ensure consistency in visual communication. With my experience in developing identity for furniture brands, I will help you stand out among competitors by using stylish templates and graphics. I am ready to dive into the world of your brand and create effective solutions together. Let's get started today!
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Good day!
I am creating a brand book design, taking into account all wishes.
Experience of more than 8 years.
PortfolioFreelancehunt
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The development of a brand book is not just the creation of visual standards, but a powerful tool for unifying communications and changing your atmosphere in the eyes of customers. Imagine a brand book that actually speaks to consumers in the language of your business, making designers and the team tactical partners.
My development of CRM systems includes the integration of a strategic approach and design principles, which gives birth to a comprehensive solution for optimizing brand processes. Let's discuss how your brand can thrive with a unique visual language.
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Hello, Alla! The project for developing a brand book requires attention to detail, and I am ready to provide unique solutions that will highlight your brand in the field of case furniture. As a web designer with 6 years of experience, I understand the importance of creating visual dynamics that will emphasize the style and versatility of your products. Working with tools such as Photoshop and Illustrator, I will develop a color palette and typography that align with your brand values. I look forward to the opportunity to create a cohesive style for your communications.
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Good day!
I am ready to work
Part of the work is in the profile
Freelancehunt
Behance
The price is indicated for the logo!
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279 Hello, I am ready to take your request into work)
I work with Ukrainian and foreign businesses. I develop both regular creatives, banners, etc., as well as commercial proposals, visual reports, and brand books. In the brand book, through colors, shades, and fonts, I will help your business convey its values and mission. Because conversion also depends on design.
Let's make it both beautiful and effective)
For case studies, write to me personally!
I am waiting for a detailed technical specification, and let's get to work)
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11479 787 5 13 Good day! 👋
Ready to discuss your project 📝 and start working! 💻
Examples in my portfolio! 🖼️
Freelancehunt
Feel free to contact me! 😉
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193 1 0 Hello, good day! It's a bit unclear, do you already have a logo and colors? Do you just need to organize this into a system and develop layouts and templates?
If so, the breakdown of the PDF brand book, which describes visual rules, is 8000 UAH.
Templates for social media are 3000 UAH.
Templates for holidays and announcements of new products are 1500 UAH each.
There is actually a lot of work - first, we need to develop a brand book, and then create banners, templates, and descriptions for other designers and SMM managers on how to work with them. I would break this project into several parts.
I have already worked in a network of pizzerias and did this kind of work - and even more, also menus for pizzas, presentations for staff training, and creatives for SMM. So I am really looking forward to your response!
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3638 158 3 4 Hello! I can complete your project! Logo design, corporate identity, and brand books are one of the leading profiles of my work. I will send examples of work with guidelines and brand books personally. I can provide the exact cost and deadlines after getting acquainted with the details of the task. Feel free to contact me!
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2165 15 0 Good day! 👋
Thank you for the detailed technical assignment — it sounds very interesting and comprehensive.
I work in the field of branding, graphic design, and creating visual systems, so I can effectively implement a complete basic brand book according to your specifications: from developing the palette, typography, and style to templates for social media, price tags, promotional creatives, and corporate materials.
I am ready to:
• structure the brand style "from scratch";
• offer modern and universal solutions;
• execute the project in stages with the approval of each block;
… • provide all necessary source files (AI / PSD / Figma) and the final PDF brand book.
If this works for you, I can start immediately after clarifying a few details (brand name, style preferences, and examples).
I look forward to collaborating! 🌿✨
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610 2 0 Hello.
What I offer:
• 9 unique logo options
• Refinement of 3 selected options
• Creative approach
• Quality result
• Uniqueness guarantee
… LOGO BOOK - "turnkey"
I will be happy to help create a logo that will become a brand.
I am ready to discuss the details.
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566 8 0 Hello!
I would be happy to create a professional identity development for you that will highlight the individuality of your brand.
✅ 8 years of experience working in marketing agencies
✅ Real cases and examples in the portfolio
✅ Individual approach to each project
I can send details and examples of work in private messages.
My portfolio:Freelancehunt
Feel free to reach out — I will be glad to help!
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505 1 0 Hello! I can fully develop a brand book for your furniture brand: colors, fonts, graphic style and photos, as well as ready-made templates for posts, stories, banners, and printed materials.
I will create a clear system that is easy for the team to use, from social media to price tags and signs.
I am ready to discuss the details and clarify your wishes.
Freelancehunt
Behance
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1658 24 0 Hello!
I am ready to develop a complete brand book for your furniture brand according to the technical specifications. I have experience in creating identity, templates, visual systems, and design materials for retail and e-commerce.
🔹 What I can provide:
a cohesive, modern, and universal visual system that will work in both online and offline communications;
a logical structure for the brand book with an emphasis on practicality and ease of use for the team;
clear style guidelines for future designers, marketers, and SMM;
adaptive templates for different seasons, promotions, holidays, and communications;
proper preparation for print and digital media.
🔹 The brand book will include:
… 1. Color palette
Pantone / CMYK / RGB / HEX, primary and secondary colors, examples of application.
2. Typography
Primary and accent fonts, hierarchy, rules for headings, subheadings, and texts.
3. Visual style
Graphics, shooting style, compositions, brand atmosphere.
4. Templates
price tags (regular and promotional),
banners and outdoor media,
posts and stories,
communication options for seasonal and holiday promotions,
templates without promotions (new product announcements, schedule changes, etc.),
an example of a catalog spread in corporate style.
5. Channels and formats
Materials for Instagram, Facebook, website, email newsletters.
🔹 Final materials:
brand book in PDF,
source files AI / PSD / Figma,
layouts adapted for print and digital platforms.
I am ready to discuss details, receive references, and the brand name in private messages. I would be happy to create a stylish and functional brand book for you!
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1460 83 0 1 Hello.
✍ Let's discuss the project, ✔ deadlines? Portfolio in the profile..
More work in o/p.
☞ Contact me!
__________________________________
☕ Portfolio:Freelancehunt |
Behance
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477 3 0 Hello! I am Natalia, a Brand Designer and the owner of the comprehensive branding agency MOON. I package and create brands for businesses, primarily in lifestyle, beauty, food, HoReCa, and retail - these areas have high and complex competition, and we know how to create the creativity that stands out in the market.
Complete package for brand packaging:
Logo and Brand Identity
→ MOOD BOARD fully developed and approved with you - based on it, the logo and branding will be developed (market research, analysis of competitors' visual communication, highlighting trends in the niche)
→ Logo (2 options to choose from - adaptive logo in vector)
→ Unlimited number of edits and corrections
→ Corporate fonts
→ Color palette
… → Illustrations for branding, patterns, textures
→ Logo and color styling for social media
→ Presentation of the logo and branding with 3D visualization specifically for your niche and identity
→ 5 layouts to choose from, prepared for printing and production:
(flyer, brochure, certificate, stickers, label, sign, bag, box, packaging, business card, poster, placard, banner, entrance group design, shelf branding, staff clothing).
*additional layouts can be ordered separately or an individual offer can be outlined with a specific list of layouts.
Cost | € 980 | Timeline 3-4 weeks
Portfolio and services, reviews are available on the websiteBehance
The first step is an online meeting - introduction and discussion of the branding strategy - what we will be creating.
Write to arrange a meeting!
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8297 79 0 Hello, I will be happy to work. You can see examples of my work in my profile.
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1600 46 3 Hello!
I will develop a brand book for you that will serve as a foundation for your company.
The development includes: Logo design, selection of font and color pairs, creation of graphic elements, and examples on media.
Examples of my work:Behance
Let's discuss the details and start our collaboration.
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Вітаю, Алло!
Логотип вже розроблено? -
А сам дизайн шаблонов креативов нужно разрабатывать?
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