🧭 About the project
The company is launching an umbrella brand for a product line in the FMCG segment.
At the start:
In the future:
- snacks
- beverages
- water
- juices
- other categories of food products
👉 The brand should be universal and scalable for different categories.
🎯 Task
Develop a brand name under which all company products will be released.
🔑 Requirements for the name
1. Language and universality
- The name should be easy to read and perceive:
- Suitable for the international market
2. Brand character
The name should evoke associations:
- quality
- taste
- modernity
- naturalness
- trust
👉 Without a strong attachment to a specific product (e.g., “chicken”, “meat” — undesirable)
3. Format
- 1–2 words
- easy to pronounce
- easy to remember
- preferably without complex transliteration
4. Scalability
The name should be suitable for:
- various product categories
- entry into international markets
- building a strong FMCG brand
5. Preferably
- available or potentially available domain (.com / .eu / .ua)
- absence of obvious registered analogs in FMCG
📦 Expected result from the performer
For each option:
- Name
- Short explanation of the idea
- Domain check (if possible)
- Comment on uniqueness
Number of options: 10–20
🚫 Restrictions
Do not use:
- direct descriptions of products (meat, chicken, food, etc.)
- complex or hard-to-read words
- names tied to one category
💡 Important
We are creating not just a product name, but a long-term FMCG brand that can unite several categories of goods and enter international markets in the future.
The name should look:
👉 modern
👉 scalable
👉 commercially strong
📌 Examples in spirit (DO NOT copy)
- Nestlé
- Pepsi
- Danone
- Red Bull
Freelancehunt
