Main task of the character design contest:
It is necessary to develop a character that will become the symbol of a sociological research agency. A series of images needs to be created, which will be used on the website, in PPT presentations, stickers, and in online posts.
About the company
We conduct sociological surveys.
The corporate color is purple, the main element of the logo resembles an iceberg graph.
The name of the company is Dive and Discovery Research (dive and explore)
see our website https://discovery-research.com.ua/
Character
A cat-sleuth, detective, and researcher, capable of diving. The corporate purple color dominates the appearance (possible variations: a white cat with purple stripes resembling waves or an iceberg/purple cat with white stripes)
The image should not look strict and restrained, even though we are a research agency. This is a smart cat, moderately lazy and playful.
Style: playful, curious, inquisitive, ambiguity, cheerfulness, least formal presentation.
Respondents will associate themselves with the cat-sleuth exploring the world around.
The images can be easily adapted to various events in the country; if there was a shelling the day before or the night was tough, the cat's mood should reflect that.
Easily relatable to various studies (both marketing and social)
Additional elements:
Various attributes can be added, not just a collar. For example, those associated with a detective, researcher, or deep-sea diving in cold water near an iceberg.
The cat-sleuth has a detective/research undertone. Accordingly, in the image, the cat's eyes, nose, and ears should stand out to emphasize the cat's strengths as a predator. Especially the eyes; they should convey that this is not just any cat, but a cat-sleuth, so they should not be empty.
What should be depicted:
Paw prints;
The character in various moods (lazy, curious, angry, puzzled, satisfied);
The character engaged in various activities (diving; investigating like a detective (maybe with a magnifying glass/map with red threads, unraveling a tangle); exploring like a researcher (maybe in a white coat, or working with data, graphs, counting)
Props: cat paw prints, eyes, caught a mouse/fish/bird, wandered and saw
Color palette
Colors purple, white, dark blue.
It is not necessary to make the cat monochromatic; waves can be added through the existing identity of the iceberg and waves.
Undesirable elements:
The cat must be unique and expressive, not resembling existing famous cats (Monobank, all feeds like Felix)
In what format would you like to receive the output material?
SVG, PNG, AI/PSD
Please indicate your proposals regarding price, deadlines, and overall concept vision.