I start in order.Petro addressed me so that we and the team created a landing for his unique service "Generation of hot leads in large amounts".On the call Petro clearly and clearly said: "I don't have any technical requirements, tasks, I just want you to make a landing that will gather people's contacts, I don't matter what you write, what will be the design, what the colors of the site, what the blocks, I don't want to spend a lot of time on the project, I want you to do the project and argue your actions."
At first it seemed doubtful, but on the other hand, the full responsibility for the project is on the shoulders of my team and we can fully insight into the niche and make the most effective product based on the MINIMUM obtained information.Petro showed that he trusts us and relies on our experience, but how it turned out ... (no)
We worked with a marketer and copywriter who has +7 years of experience working on the Western market.Since Petro had no competitors (He didn’t give them and we didn’t find them), there was no introductory information about his service too, Petro didn’t tell how he generated these most leaders (Because it’s the secret of the company), we had information almost 0.We began to analyze the related niches, the services that sold ready-made bases with customers, made CIA portraits for this service.As a result, we made the text, which, as required, was stuck under the Western market.Petro in general liked the work on the meanings and texts, there were some lines on the formulations and one line "Reducing the number of text" that we did (Reducing even more text was no longer effective, then it is not understandable why this service should be ordered from Petro, not revealed the pain and solutions of the CA and such text would not make the "heat" visitor of the site - "heat" who is ready to fill the application here and now).We send the text to Petro, he approves them and pays 50% of the next stage - design.“The contract on the text was no longer found,” the customer said.I developed the design, argued the stylism and defended it based on the facts and the link to the written texts.There were no questions from the client about the design.After that, Petro made it clear that in the texts a lot of water, they don’t reveal the essence of his product, no tariffs, not understood what it is for service))) And that’s all after the text has already been approved and under them made the design.His point of view he argued with the survey he held on the forum (Where they can go and answer all in a row, even those who are not close to the CA service of this customer), that is, conditionally, the automaker can pass the survey and say that he is not understandable at all the description of the service of Petro (It is not strange, because this automaker does not even know what the "Lid" is, and here they are still "heat" in large sizes))
We made the customer understand that the project was developed under his CA, which comes to the site for the target action and thanks to our business, it is heating and with even more % closing in the application that the text has already been approved and to govern them we will be for a separate fee, and this will result in a change in the design that was developed under the current number of text.Do we understand that we pulled the maximum of the information he gave and that we with the full 0 and the absence of anything, made a site that will generate the maximum of customers for him, as much as possible from the "TZ", which almost never was (We answered ourselves to questions about his business, the service to which he had to answer)
But yet, Petro was guided by the opinions from the forum, which left completely different people from different spheres, to whom in general even close to know his service.By the way, there were not a few and good reviews on the site)
Petro said, “I had to finish this process after reading the texts, but I still gave a chance in the design, I don’t give it anymore.”But if the text is approved, then they will be in the design itself.I didn’t understand exactly what text Petro expected to see on the design pattern.Therefore, I recommend thinking before working with Petro.From him we have not seen involvement in the project, we have not seen clear requirements and in general, the directions to work he may require to introduce when the work done is already approved.Petro does not trust the experience of the specialists and experts to whom he is addressing.I do not recommend cooperation.This was a lesson and will be for everyone else, not working with customers who are not willing to spend time on their product and answer questions that will help perform the project quality.Remember the Freelancehunt sticker "Without an insightful TZ, the result of the HZ)))
