Technical Specification for the creation of the "Bravo" company website

1. Project Goal

Create the logo for the "Bravo" company.

Create a bilingual (Ukrainian/English) website that performs the following functions:
- Presents information about the "Bravo" company and its products;
- Explains the advantages of working with the "Bravo" company;
- Facilitates attracting new clients (B2B);
- Optimized for search engines (SEO).
- Integration with CRM.

2. Target Audience

- Institutions and enterprises seeking software products (or creating new products) for automating their activities;
- Government and private laboratories of any activity sector;
- Higher education institutions;
- Enterprises using "Bravo" products;
- IT specialists.

3. Website Structure (Sections)

• News (or "What is written about us") Displaying own news and news from other sites (which contain information about using "Bravo" products. For example: https://dpss.gov.ua/news/v-derzhprodspozhyvsluzhbi-rozpochalos-navchannia-stosovno-onovlennia-informatsiinoi-systemy-dlia-pidtrymky-fitosanitarnykh-inspektsiinykh-zakhodiv-ii-etap)
• General information about the company
• Why it will be comfortable with "BRAVO"
• Our products
• Documents (patents)
• Reviews/Appreciations (Universities, LIMS)
• Development history (key stages)
• Contact us

4. Language Versions

Ukrainian (main), English (alternative)

5. Responsiveness

Support for all device types: PC, tablets, smartphones.

6. SEO Optimization

- Optimize content for search queries;
- Readable URLs (permalinks);
- Keywords (in Ukrainian and English);
- Meta tags: Title, Description;
- Loading speed;
- Sitemap (sitemap.xml);
- robots.txt.

7. Technical Implementation

- HTML5 + CSS/SCSS + JS (without CMS) Laravel;
- Ability to expand the structure without rebuilding the site

8. Analytics

- Google Analytics 4
- Google Tag Manager
- Event tracking (CTA, forms, videos)

9. Feedback Form

- Field validation;
- Notifications: CRM + Email + Telegram;
- Spam protection (Google reCAPTCHA or other).

10. Hosting and Domain

- Provided by the customer
- The site must be ready for deployment on an Apache-compatible server;

11. Implementation Timeline

12. Material Requirements

The customer provides:

• Content in a structured format;
• Screenshots, videos;
• Documents/patents in .jpg/.pdf;
• Keywords for SEO (developed together with the developer).

13. Readiness for Promotion

The site must be technically ready for launching Google Ads advertising, SEO promotion, and analytics integrations.