TECHNICAL ASSIGNMENT
for the design of a double-sided flyer for the PALMA studio
1. Purpose of the flyer
To attract:
parents of children aged 2–10 years
women looking for gentle activities for themselves
The flyer will:
be available / distributed in establishments in the Krzyki area (Wrocław)
be taken "on the go," without explanations
👉 The design should be emotional, warm, and not look like aggressive advertising.
2. Format
A6 double-sided
vertical orientation
3. Concept
Photo covering the entire side + minimal text over the photo
❗ Each side = a separate meaning:
Side 1 — children
Side 2 — women
4. SIDE 1 — CHILDREN
Photo:
use the provided photo with children
photo covering the entire side
if necessary — light darkening/gradient for text readability
Text on the photo (strictly minimal):
Headline (large):
Gymnastics and dance for children aged 2–10 years
Subheadline (small):
First sport — with love and care 🤍
Bottom of the flyer (small):
PALMA
Bottom of the flyer:
PALMA
QR code
Instagram
address
phone
5. SIDE 2 — WOMEN
Photo:
use the provided photo with women
photo covering the entire side
keep the PALMA logo in the frame
Text on the photo:
Headline (large):
Time for yourself
Subheadline:
Yoga • Pilates • Barre • Stretching • Dance
Bottom of the flyer:
PALMA
QR code
Instagram
address
phone
6. Branding
use the existing PALMA logo
style: warm, calm, "breathing"
no aggressive colors
no clipart, icons, unnecessary graphics
8. Preparation for printing
CMYK
bleeds for printing
PDF for the printing house + source file
9. Result
At the output:
1 double-sided flyer
ready for printing
visually cohesive, warm, aesthetic
understandable without explanations
FONT : Caviar Dreams
https://drive.google.com/file/d/1CwLe39mzOlj5bpTEBghCLYaG_mi7QBee/view?usp=drive_link
https://www.instagram.com/palma_studio_wro?igsh=dnV2YW40bzIzNjR4
