📘 Brandbook promo video for the Digital Logistic project
🎯 Video goal
Create an emotionally compelling and visually bright promo for potential investors, revealing the market problem, innovative solution, and investment potential.
🎬 Video format
Duration: 1 min 50 sec — 2 min
Language: Russian
Format: Horizontal video (16:9)
Editing: Fast pace, emotional inserts, interview clips, UI animation, text accents
Target audience: Private investors, angels, logistics and IT business professionals
🎬 Script of the video: "Digital Logistic — a chance you can't miss"
00:00–00:15 | Emotional introduction
🎥 [Shots: Chaos in warehouse, delayed truck, drivers on phones, dispatchers stressed]
🎙️ Voice:
Every day in Ukraine — 13 thousand loads are looking for a carrier.
Phones, lists, traffic jams, mistakes. Everything manually.
📉 [Statistics on screen: "80% of logistics in Ukraine — without automation"]
🧍 [Survey phrase: “Called — busy. Texted — no response. While we agreed — the order was gone.”]
00:15–00:30 | Problem
🎙️ Voice:
Customer — takes a long time.
Logistics — difficult.
Driver — inconvenient.
Logistics stuck in 2005.
And the world — long ago in 2025.
📷 [Comparison: Glovo, Bolt, Uber → then Lardi, OLX, and manual processes]
00:30–00:50 | Solution: Digital Logistic
📱 [UI, 2 buttons, filter, order card]
🎙️ Voice:
Digital Logistic is like Bolt.
But for freight. And business.
AI automatically selects transport.
Driver clicks: “accept” or “reject”.
📊 [Features: “rating”, “automation”, “reliable payment”, “user-friendly interface”]
00:50–01:10 | Market feedback
🎙️ Reviews:
“If everything was through one app — it would be a fairy tale.”
“Logisticians are furious, drivers are lost, and here everything is visible immediately.”
“I’ve been in logistics for 15 years — and this is what the market lacked.”
🎥 [Interviews + quotes with subtitles]
01:10–01:30 | Testing the model in practice
🎙️ Voice:
We are already operating. Launching in cities.
Receiving calls from clients. On average up to 15 inquiries per day per city.
Working with local carriers.
Analyzing the Lardi and OLX markets. A database of 15,000 potential users has been prepared.
📍 [Map of Ukraine with highlighted cities dynamically: "Every month, launching several major cities"]
01:30–01:50 | Potential and investment part
🎙️ Voice:
The logistics market is 210 million hryvnias per day.
But the main problem — still unresolved.
We are solving it. There is already an interface. Users. And statistics.
📊 [“Round goal — $35,000 for MVP”, “Minimum check — $5,000”, “Launch in 4 months”, “Break-even point — within 12 months”]
01:50–02:00 | Conclusion: “The chance”
🎙️ Voice:
In 2008, someone invested in Uber — just the idea.
Today it’s a billion.
Now — the same moment. Only in logistics.
And either you use it… or miss it.
🎥 [Shots: project creator, discussion, interface, confident look into camera]
🧑💼 Final shot:
“I know how business processes work.
We are creating a product that will change the market.
And I invite you to be part of it.”
01:50–02:00 | Contacts and Call-to-action
📞 Want to learn more — write in Telegram or request a presentation.
The project is already moving — don’t miss out.
🎨 Visual style
Colors: blue + white (trust, technology), accents — yellow (speed, attention)
Font: modern, readable (Sans Serif)
Pace: fast, in the style of modern promos (Glovo, Bolt, Monobank)
Music: background — dynamic track, enhancing the sense of movement and progress
🗣️ Voice tone
Male voice, 30–45 years old, confident, calm
Tempo — medium, with emotional accents in key phrases
Intonations: trust, energy, prospects
📎 Attachments
