Technical Task (TT) for SEO Analysis of Competitors (eng)
📌 Project: In-depth SEO analysis of competitors in the field of drafting technical, legal, and permit documents for real estate and construction in Odesa.
🎯 Goal: To identify the strengths and weaknesses of competitors, their promotion methods, key queries, traffic sources, and content strategy to form an effective SEO strategy and bring our website to the TOP-3 Google in the Odesa region.
⏳ Deadline: 5 days.
💰 Payment: Negotiable.
📈 Long-term cooperation: Subject to successful and in-depth analysis, new tasks may arise (analysis of niche competitors, content strategy, technical optimization).
⚡ Requirements: Maximum detail, expertise, analytical approach.
P.S. 🚀 If you are an SEO guru who enjoys analyzing competitors, uncovering hidden opportunities in search results, and knows how to push websites into the TOP-3 Google – this project is for you! 🔥
We value thoroughness, analytical approach, and speed of work. If you complete this task well, we have many more interesting SEO tasks ahead – from content strategy to full SEO support.
Ready to take this on? We are waiting for your proposal! 😊
1. List of Websites for Analysis
It is necessary to research the following competitor websites:
https://docs.google.com/spreadsheets/d/1ewUOvQ0yJQ4U3r-Cj5BxDOlec4MqZ0gybd0PtCVGvDs/edit?usp=sharing
Result format: Google Sheet
https://docs.google.com/spreadsheets/d/18G6OmIaKitcUayAPMoo6zfoOIsO4r7JvevdIytTzyqM/edit?usp=sharing
2. General Analysis of Websites (Technical Parameters)
🔍 Determine the general characteristics of competitors:
Domain age (how many years the site has existed)
Domain Authority (DA) (Moz)
Domain Rating (DR) (Ahrefs)
Trust Flow (Majestic)
Number of pages indexed by Google (site:domain.com)
Website loading speed (PageSpeed Insights: mobile + desktop)
Tools: Whois Lookup, Moz, Ahrefs, Majestic, Google Search Console, PageSpeed Insights.
3. Organic Traffic Analysis
📊 It is necessary to collect data on organic traffic:
Total monthly traffic (Ahrefs, Semrush)
Traffic from Google (organic)
Number of key queries for which the site ranks
Share of queries in TOP-3, TOP-10
Regional coverage (Odesa and other cities of Ukraine)
Tools: Ahrefs, Semrush, Serpstat.
4. Keyword Analysis
🔑 Determine which queries competitors receive traffic from:
Top keywords (frequency, positions, competitiveness)
Keywords for which competitors are in TOP-3, but we are not yet ranking
Average cost per click (CPC)
Query scheme: high-frequency, medium-frequency, low-frequency
Tools: Google Keyword Planner, Ahrefs, Serpstat.
5. Content Strategy Analysis
📝 Analysis of the most popular pages:
Top pages by traffic
Content length (average number of words)
Type of content (services, blogs, cases, FAQ)
Presence of interactive elements (tables, calculators, PDF files, etc.)
Content update frequency
Tools: Ahrefs (Best Pages by Traffic), Screaming Frog, Serpstat.
6. Backlink Analysis (Link Building)
🔗 Analysis of competitors' external links:
Total number of backlinks
Number of unique domains
Share of quality links (DR > 30)
Links from local media, directories, forums
Tools: Ahrefs, Majestic.
7. Technical SEO Analysis
⚙️ Assessment of the technical condition of competitors' websites:
Loading time (mobile/desktop version)
Presence of indexing issues (Google Search Console)
Do they use Schema Markup?
Content duplicates, incorrect redirects, 404 pages
Tools: Google Search Console, Screaming Frog, PageSpeed Insights.
8. Local SEO
📍 Assessment of competitors' performance in local SEO:
Presence of Google My Business (GMB) profile
Number and quality of reviews
Presence in local directories (Google Maps, DOU, Prom.ua, OLX, etc.)
Optimization of Title/Meta for local queries
Tools: Google My Business, Ahrefs, Serpstat.
9. Requirements for the Final Report
🔹 Google Sheet with all collected parameters (mandatory)
🔹 Report file (Google Docs or PDF) with conclusions and recommendations (optional)
🔹 Visualization: graphs, charts (if necessary).
🔹 Recommendations for SEO strategy to reach TOP-3 in Google Odesa (optional)
