SEO analysis of competitors

Technical Task (TT) for SEO Analysis of Competitors (eng)

📌 Project: In-depth SEO analysis of competitors in the field of drafting technical, legal, and permit documents for real estate and construction in Odesa.

🎯 Goal: To identify the strengths and weaknesses of competitors, their promotion methods, key queries, traffic sources, and content strategy to form an effective SEO strategy and bring our website to the TOP-3 Google in the Odesa region.

⏳ Deadline: 5 days.
 💰 Payment: Negotiable.
 📈 Long-term cooperation: Subject to successful and in-depth analysis, new tasks may arise (analysis of niche competitors, content strategy, technical optimization).
 ⚡ Requirements: Maximum detail, expertise, analytical approach.

P.S. 🚀 If you are an SEO guru who enjoys analyzing competitors, uncovering hidden opportunities in search results, and knows how to push websites into the TOP-3 Google – this project is for you! 🔥

We value thoroughness, analytical approach, and speed of work. If you complete this task well, we have many more interesting SEO tasks ahead – from content strategy to full SEO support.

Ready to take this on? We are waiting for your proposal! 😊

1. List of Websites for Analysis

It is necessary to research the following competitor websites:

https://docs.google.com/spreadsheets/d/1ewUOvQ0yJQ4U3r-Cj5BxDOlec4MqZ0gybd0PtCVGvDs/edit?usp=sharing 

Result format: Google Sheet 

https://docs.google.com/spreadsheets/d/18G6OmIaKitcUayAPMoo6zfoOIsO4r7JvevdIytTzyqM/edit?usp=sharing 

2. General Analysis of Websites (Technical Parameters)

🔍 Determine the general characteristics of competitors:

• Domain age (how many years the site has existed)

• Domain Authority (DA) (Moz)

• Domain Rating (DR) (Ahrefs)

• Trust Flow (Majestic)

• Number of pages indexed by Google (site:domain.com)

• Website loading speed (PageSpeed Insights: mobile + desktop)

Tools: Whois Lookup, Moz, Ahrefs, Majestic, Google Search Console, PageSpeed Insights.

3. Organic Traffic Analysis

📊 It is necessary to collect data on organic traffic:

• Total monthly traffic (Ahrefs, Semrush)

• Traffic from Google (organic)

• Number of key queries for which the site ranks

• Share of queries in TOP-3, TOP-10

• Regional coverage (Odesa and other cities of Ukraine)

Tools: Ahrefs, Semrush, Serpstat.

4. Keyword Analysis

🔑 Determine which queries competitors receive traffic from:

• Top keywords (frequency, positions, competitiveness)

• Keywords for which competitors are in TOP-3, but we are not yet ranking

• Average cost per click (CPC)

• Query scheme: high-frequency, medium-frequency, low-frequency

Tools: Google Keyword Planner, Ahrefs, Serpstat.

5. Content Strategy Analysis

📝 Analysis of the most popular pages:

• Top pages by traffic

• Content length (average number of words)

• Type of content (services, blogs, cases, FAQ)

• Presence of interactive elements (tables, calculators, PDF files, etc.)

• Content update frequency

Tools: Ahrefs (Best Pages by Traffic), Screaming Frog, Serpstat.

6. Backlink Analysis (Link Building)

🔗 Analysis of competitors' external links:

• Total number of backlinks

• Number of unique domains

• Share of quality links (DR > 30)

• Links from local media, directories, forums

Tools: Ahrefs, Majestic.

7. Technical SEO Analysis

⚙️ Assessment of the technical condition of competitors' websites:

• Loading time (mobile/desktop version)

• Presence of indexing issues (Google Search Console)

• Do they use Schema Markup?

• Content duplicates, incorrect redirects, 404 pages

Tools: Google Search Console, Screaming Frog, PageSpeed Insights.

8. Local SEO

📍 Assessment of competitors' performance in local SEO:

• Presence of Google My Business (GMB) profile

• Number and quality of reviews

• Presence in local directories (Google Maps, DOU, Prom.ua, OLX, etc.)

• Optimization of Title/Meta for local queries

Tools: Google My Business, Ahrefs, Serpstat.

9. Requirements for the Final Report

🔹 Google Sheet with all collected parameters (mandatory)
 🔹 Report file (Google Docs or PDF) with conclusions and recommendations (optional)
 🔹 Visualization: graphs, charts (if necessary).
 🔹 Recommendations for SEO strategy to reach TOP-3 in Google Odesa (optional)