SEO audit
SEO audit + short plan P0/P1 (for sales)
GSC analysis + quick technical check of the site, 10–25 tasks with priorities on what to fix first.
404 groups / redirects / “crawled but not indexed”;
URLs as variants with canonical (filters/parameters) — need to limit correctly to avoid crawling issues and not create junk in the index;
sitemap/robots we brought to a normal state, now the focus is on indexing, structure, and commercial pages.
short plan P0/P1
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