Continue working on SEO (Work was conducted for about three months):
Main tasks
1. Analysis and work with the semantic core
o Audit of the current core (semantic coverage)
o Expansion and refinement of the core (searching for new clusters and specific keywords)
o Prioritization of keywords by frequency and competition
2. Website structure optimization
o Recommendations for changing the structure of sections and pages
o Adding new pages or sections to expand semantic coverage
o Replacing or refining existing texts
3. Content creation and publication
o Writing SEO-optimized texts:
▪ Blog articles
▪ Texts for categories and services
▪ Mini-articles for Google Business cards
o Preparing meta-tags:
▪ Meta Title
▪ Meta Description
▪ Hyperlinking of target keywords
o Publishing materials in CMS and Google Business Manager
4. Technical recommendations and edits
o Fixing technical errors (duplicates, redirects, speed)
o Recommendations for improving URL structure, markup, and indexing
Work process and reporting
1. At the beginning of each month:
• A detailed work plan for the month is formed, including:
o Technical tasks and recommendations
o Blog and new page content plan
o Priorities for structural changes
o Publication schedule and deadlines
2. Monthly report, including:
• Technical tasks and their completion status
• Content plan (what has been completed, what is in progress)
• List of all created and published meta-tags
• Website structure and its changes (new sections, updated pages)
• Updated semantic core
• All new texts (blog, pages, cards)
• Position dynamics and overall recommendations
• Possibly additional reports from the contractor
Content requirements
• Uniqueness >90%
• Fluent English
• Clear inclusion of priority keywords
• Internal links between pages
• No keyword stuffing
The site is built on WP
https://bbestmovers.com/
