What exactly needs to be done, and for what purpose will this work be used?
The hired social media manager will be responsible for developing and implementing a content strategy for our Instagram and Facebook accounts. This includes daily activity on Instagram — creating posts, stories, and Reels that showcase our brand's unique macarons, managing marketing campaigns, and optimizing audience engagement through interaction. The goal is to increase brand awareness, grow the number of followers, and ultimately boost sales by connecting with a wider audience and building a loyal community. The manager will also need to track and analyze social media performance, providing regular reports with Instagram and Facebook analytics to assess content effectiveness and adjust strategies as needed. The manager must be proficient in English, as all content will be created in English. I am currently looking for someone to work from now until the end of the year, that is, until December 31.
Who is your target audience?
Our target audience consists of people who value high-quality, exquisite desserts, especially those looking for elegant and unique treats for special occasions, gifts, or personal enjoyment. This includes young adults, professionals, and food enthusiasts who appreciate premium products with aesthetic appeal. Additionally, our audience includes mothers who want to create memorable, fun, and beautiful celebrations for their children, often choosing special treats like macarons to make these events even more special.
What criteria will you use to evaluate the outcome?
Success will be evaluated based on the following criteria:
- Engagement metrics: Increase in likes, comments, shares, and saves of posts and Reels.
- Follower growth: Steady increase in followers on Instagram and Facebook.
- Sales conversion: Impact on sales, particularly sales generated from social media platforms.
- Community engagement: Quality of interaction with followers and building a loyal customer base.
- Content quality and analytics: Consistency in creating high-quality, visually appealing posts that align with our brand and resonate with our audience, as well as regular analysis of content effectiveness and necessary adjustments.
