About the project beautis.com.ua - an online store of professional cosmetics (50+ niche brands, about 5000 SKUs). Target audience: women aged 25-45 who choose care consciously - based on composition, brand, technology. Market - Ukraine.
What is needed I am looking for an SMM manager for long-term cooperation to manage social media from start to finish. Starting with three platforms: Instagram, Facebook, TikTok. The main goal is organic growth: reach, followers, ER, traffic to the website. Targeting is used selectively for reinforcement, but it is not the main focus.
Scope of work
- SMM strategy tailored for the brand and each platform
- Content plan for the month linked to seasons, promotions, new products
- Copywriting (Ukrainian, brand tone)
- Shooting personally or organizing a shoot (our product, studio if needed)
- Editing Reels, TikTok, Shorts (must be done independently)
- Design of posts, stories, covers
- Publication, community management, responses to comments and direct messages
- Monthly analytics with KPIs
- Working with bloggers (as an option, upon separate agreement)
Important regarding content We have an archive of content, but some of it is outdated. Fresh production is needed on a regular basis - therefore, I am looking for a person who either shoots themselves or professionally organizes shoots (models, location, lighting).
Candidate requirements
- Experience of at least 2 years in SMM, preferably in beauty / cosmetics / e-commerce
- Portfolio confirming organic growth (screenshots of analytics, not just "beautiful feeds")
- Own cases with shooting and editing Reels and TikTok
- Understanding of Instagram, Facebook, TikTok algorithms as of 2026
- Ukrainian language at a native level
What to specify in the response
- Full monthly budget - fixed + production, all inclusive. No phrases like "from" and "depending on"
- What exactly is included in this amount: number of posts, Reels, stories, TikTok videos for each platform
- Who performs the shooting and at whose expense (equipment, location, models)
- 2-3 cases of organic growth with "before / after" numbers
- Links to accounts you managed
- Estimated time to achieve the first results
Success criteria
- Growth of followers and reach month to month
- Growth of Engagement Rate
- Traffic from social media to the website (UTM, GA4)
- Growth of brand mentions and UGC
Collaboration format Long-term, from 3 months. Monthly payment from a personal card.
Responses without specifying the full budget and without cases with numbers will not be considered.
Estimated budget: 18-30k
Brand book. There is a tone of voice, guidelines, palette, fonts
Language of communication. Only Ukrainian
In the responses, please indicate the shooting locations.
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