The project is aimed at launching lead generation advertising for the engineering BIM software CYPE on social media for the Baltic market. The goal is to attract quality B2B leads (engineers, designers, BIM coordinators) who are ready to test the software and engage further with the sales department.
As part of the project, the freelancer will develop a set of short video creatives and banners for LinkedIn, Facebook, and Instagram, focused on real work tasks of engineers: calculations according to Eurocode, design speed, integration of BIM modules. The advertising leads to downloading the trial version or signing up for a demo, emphasizing professional benefits rather than B2C visuals.
The result of the project will be creatives ready for A/B testing that ensure a stable flow of targeted leads with predictable costs and can be scaled within the Bimsoft marketing funnel.
