Создание, настройка и ведение контекстной рекламы Google Adwords

PPC / Google Ads Expert for B2B (International Logistics, Container Transportation)About the Company and Niche: We are looking for an experienced PPC specialist to optimize and manage contextual advertising in Google Ads.Services: International freight transportation.Specific Direction: International transportation from European ports to Ukraine using container ships.Target Audience (B2B): Exporters, importers, manufacturers, distributors. We DO NOT need retail (B2C) or transportation of personal belongings.We are looking for an expert who can effectively filter the audience and work with B2B clicks.What Needs to Be Done (Tasks):Account Audit: Analyze previous campaigns, identify budget leakage points, and document errors.Strategy Development: Propose an optimal campaign structure to separate general international transportation from container transportation from European ports.In-depth Work with Semantics: Collect commercial B2B queries, carefully filter out B2C junk, and create a large list of negative keywords before starting.Conversion Setup: Check and adjust tracking of target actions on the website (forms, calls, messengers).Campaign Creation and Launch: Write relevant ads, set up extensions, targeting, and bidding strategies.Optimization and Management: Regularly monitor search queries, clean platforms (if using GDN/PMax), test hypotheses to reduce cost per lead (CPL). Requirements for the Performer:Mandatory experience in B2B niches (preferably logistics, foreign economic activity, transportation services).Understanding the difference between queries from individuals and large companies (importers/exporters).Ability to work with analytics (Google Analytics 4).Willingness to show case studies or send examples of successful campaigns in similar fields.

I am renting out 5 apartments for short-term stays. The advertising campaign was created by a freelance marketer and has been running for several months, but the results are very weak: in the last month, with advertising expenses of 5000 UAH (plus 3000 UAH for its management), the revenue was only 10000 UAH. The website that needs to be advertised (any changes and improvements are possible) - https://posutochno.net.ua/dnepr/

Project for setting up and managing Google Ads campaigns for a factory producing agricultural products. The goal is to increase the number of applications from farms and agricultural enterprises. The main focus is on attracting the target audience, increasing brand awareness, and growing sales of the factory's products at an optimal cost per lead.

Need a specialist to transfer Google Ads conversions (analytics + tag manager) I will provide you access to the accounts, and you will need to create instructions for transferring to clean advertising accounts.

It is necessary to set up and optimize advertising accounts with active use of AI tools at all stages of work. The project includes launching, managing, and optimizing advertising campaigns, analyzing their effectiveness, and adjusting settings using artificial intelligence to achieve maximum results and effective use of the advertising budget. The project budget is specified for one advertising account.