1. General Task
Develop a series of 7 advertising creatives (6 dynamic videos + 1 general static banner) for car rental advertising in Barcelona.
Format: 1080×1920 (vertical 9:16) — for Instagram Reels, Stories, TikTok, Facebook.
Style: "Live Scene" (Motion Design). The video should not look like a static image, but like a realistic video with overlaid graphics.
2. Visual Composition and Background (Template)
A single template is used for all 7 creatives:
Background: Marina (port) with a lot of yachts and palm trees.
Surface: The car is parked on a surface that realistically reflects the car.
Center: Car (close-up).
Logo: Top left.
Top Text (to the right of the logo):
1 Car Rental: Barcelona 🚗
2 All of Catalonia's Coast 🌴
3 Delivery to Airports ✈️
4 Barcelona (BCN) and Girona (GRO) 📍
Price: To the right of the car, above it (noticeable banner).
Feature Block (above the interior photo): Car name, Hybrid, Automatic, Fuel consumption.
Bottom (Footer): Large text "Booking via WhatsApp", WhatsApp icon, and phone number. Important: The contact font must be larger than in the reference.
3. Animation Effects (for 6 videos)
The image should "breathe" and attract attention with the following effects:
Environment: Movement of water (glimmers, waves), natural swaying of palm trees and clouds.
Car: Smooth turning on/pulsation of headlights (color — white), sun glimmers on the body, wind effect.
Graphics: Rotation or light animation of the logo, smooth animation of text and price appearance.
4. Sound Accompaniment
No music. Only nature sounds:
Sea noise (splashing waves).
Light rustling of the wind.
Seagull cries in the background.
5. Content (Car Data)
It is necessary to create 6 separate videos with the following data:
1 Hyundai Ioniq: 50€/day | Hybrid, automatic | 4.5 l/100 km
2 Lexus CT 200h: 50€/day | Hybrid, automatic | 5 l/100 km
3 Toyota Yaris: 50€/day | Hybrid, automatic | 4.4 l/100 km
4 Toyota Yaris Cross: 60€/day | Hybrid, automatic | 5 l/100 km
5 Toyota Auris: 50€/day | Hybrid, automatic | 5 l/100 km
6 Range Rover Evoque: 130€/day | Hybrid, automatic | 6.6 l/100 km
7th Creative (General): Static banner showing all 6 cars together. All text information and contacts remain the same as in the template. No animation required.
6. Technical Requirements and Result
Materials from the client: Logo, car photos, interior photos, license plate frame.
Project requirements: The performer must create the project so that changing the price or car photo takes minimal time.
Result:
1 7 finished files (6 MP4 videos + 1 static JPG/PNG).
2 Project sources (After Effects / Premiere Pro).
3 Fully configured layers for easy editing.
Recommendation for the performer: Emphasize the realism of "live" water and palm trees — this is the key factor that should catch the user's eye while scrolling through the feed.
PS I am uploading an unfinished example, the creatives should be created according to the specifications.
Google Drive
