Create RK in Yandex Direct
Selecting a sem.core - check the traffic forecast, if according to the chosen phrases there is almost no traffic - offer the customer phrases for the sem.core expansion.
2nd If the customer says there is a UTP that can be added to the advertisement (in this case it is "to build a stream with always transparent water") - so try, add, instead of your typical boring "complex work under the key". But it was neglected.
In general, the work on “simply to do” will have to be done.