What is required?
1. Create 30 vertical-format videos lasting 60-120 seconds. Scripts from us, allowing your freedom of editing and creative solutions. Scripts are negotiable, audiovisual solutions can be developed together.
2. Topics: how chemical substances in cosmetics and cosmetology work? Chemistry. Popular science style, strong aesthetics. Self-care. Skin work.
3. Target audience: Women aged 25-50 interested in caring cosmetics and self-care
4. Originals: 1) Raw video from the client (we will shoot according to your request) 2) Recorded voice-over from us (wav/48 kHz) 3) Additional footage and AI visuals (editor selects)
5. File format: 9:16, 1080×1920 px, 25 or 30 fps, H.264, .mp4
6. Editing • High pace, jump-cuts, smooth zoom-in/zoom-out
* Kinetic text appearing in sync with speech
* Dynamic transitions, synchronized with musical beats
7. Subtitles: Three versions of the video — Hebrew, English, Russian. Contrasting background behind the text (top third of the frame).
8. Graphics/animation: Simple infographic inserts, several videos in animation style (I will show an example)
9. Color and sound • Color grading soft-beauty (clear skin)
* Loudness −14 LUFS; noise removed
* EQ tailored to the narrator's voice
10. Variability: The editor is free to suggest creative solutions
11. Delivery of materials
* Final .mp4 (each language as a separate file)
* Original project (Premiere Pro or DaVinci Resolve), editing in CapCut is possible, then the project is not needed
* Folder with assets (fonts, plugins, LUTs, graphics) - if possible, negotiable
12. Deadlines are determined together after discussing scripts and the materials needed from us
13. Revisions: 1 free round of revisions within the timeframe we agree on.
Checklist for the editor:
The video captures attention in the first 3 seconds: question/hook appearance.
Subtitles are accurate
The video lasts 60–120 seconds without pauses.
Color correction avoids overexposed skin and "dirty" shadows.
Sound — mono sum, no clipping, −14 LUFS.
File format: 9:16, 1080×1920 px, 25 or 30 fps, H.264, .mp4
