There is a task to create several pages.
Project – Google Grant management services for non-profit organizations. We will have several stages of the funnel in the project.
I have prepared files with a detailed description of the pain points. There are mainly two direct acute pains:
1. where to get money for the development of the non-profit (https://docs.google.com/document/d/1FgwrZZssaD59zj6D7swWN2vtdxr8Fdf_1gnuxlFu9Po/edit?tab=t.0) (conditionally how to attract donations and volunteers)
2. the grant is available, the advertising is launched, but it is not spending the budget
Now we need Advertorial pages. Here are examples:
https://article.onnit.com/productivity/?utm_medium
https://swipepages.com/landing-page-inspiration/page-type/advertorial
https://swipepages.com/landing-page-inspiration/ (here are examples across different niches)
- it should have a form to book a meeting or a button to book a meeting, we have a widget (https://api.dgtl-house.com/widget/bookings/dgtlhouse-nonprofits); our CRM is GoHighLevel
- we may regularly change the content and filling of these Advertorial pages, so it would be great to develop 1-2 templates that can then be edited for tasks
I immediately share with you our creative scripts for the 1st stage of the funnel (this is for your reference):
🎬 SCRIPT 1 (https://docs.google.com/document/d/1zXKgs3nwPPBXJRNsDNSkWbk1cdoI7in9DNgLzgDvZOg/edit?tab=t.0#heading=h.vbiatqui8ndj
🎬 SCRIPT 2 (https://docs.google.com/document/d/1HcXOf3U9zpFhjYKVZKhD2ReubC4UdjCx7vc3lhD3dt8/edit?tab=t.0
🎬 SCRIPT 3 (https://docs.google.com/document/d/1XumdE6HvfBX_oAT3AtVJzN-eP8UhEaoZ8fjcTJOQIA0/edit?tab=t.0
🎬 SCRIPT 4 (https://docs.google.com/document/d/1LrdLkFJggzJ7Wi_I63PU4K7R6YXcxQ_31TRWBNWolfs/edit?tab=t.0
And the messages for the 2nd stage of the funnel, from which the traffic will mainly go to these advertorials:
- Strategy that allows attracting donors - Google Grant
- How to drive relevant traffic to your site using Google Grant?
- Apply this case to your non-profit - What we did for our client, which allowed us to achieve 10k Google Grant in 3 months
- What needs to be done to get donations?
- Case on 500 donations in the first year with Google Grant - how we helped our client triple donations using Google Grant?
- 5 simple steps to increase the number of donations on your site using Google Grant.
- A real case – how a small non-profit from Texas became known throughout the USA – In just 1 year, more than 40,000 people visited the site.
- How to apply for a Google grant - step-by-step instructions
It would be great if several options of these messages could be combined into 1 advertorial. So that we don't have to create a separate advertorial for each topic, but create a limited number of them and more creatives)
I am also sending our current website (https://nonprofit.dgtl-house.com/), but it works poorly. Therefore, we are currently not working with it much, but instead, we are working with the lead form in Meta