Hello! I am looking for a designer to create a logo and a logo book.
Company name: syncrafters
sub-title: Advertisement
Meaning for the idea and in what variations this logo can be visualized:
- Meaning 1 (the letter "c" in the name is common for both words if we read "Crafters")
Syncrafters" — this name can be formed from the words "synchronize" and "crafters". The name can mean a group or company of people who specialize in synchronizing processes, projects, or systems, especially in the context of technology or creative activities. It can also be a coined word for a brand that emphasizes their expertise in harmonizing or coordinating various elements in their activities.
- Meaning 2 (the letter "c" belongs only to the word "Sync", while "Rafters" is a separate word)
"Rafters" — this is an English word that means "rafters". Rafters are sloping beams that form the framework of a building's roof, supporting its structure and distributing weight. Rafters are an important element in roof construction and are used to give roofs shape and strength.
About the company:
The company provides digital marketing services for IT companies and startups in NA, with a primary expertise in paid promotion, article writing, SEO, strategic planning, market research, and business analysis.
When creating the logo, please consider our competitors (the list is added below), as well as the general trends of logos in this region.
Logo:
It should be easy to remember and build associations with our expertise and name.
Trendy designs are not important; we want to avoid complex logos like gradient ones, glass imitations, etc.
The logo should be as versatile as possible for placement on websites, printed materials, merchandise, etc.
It should not be a random abstraction; we want to maintain a direct connection between the name and the logo. (examples will be added).
Flexibility of the logo. In the future, we plan to scale, and the idea of the logo should include this possibility.
In branding, this will be expressed as follows:
- syncrafters - the company name that has a logo and a name
- advertisement - the type of service written as part of the logo under the main name; instead of the word advertisement, we want to have the option to write anything in the future without returning to the topic of logotyping.
Element Placement:
Logo (icon):
It is developed based on the company name since scaling services will be provided within one business domain.
It should emphasize values such as professionalism, efficiency, results orientation, analytical thinking, etc., and also intersect with the disclosure of the name. (meanings of the two words)
We also plan to use the logo as a favicon for the website or place it where using the full company name would be impractical.
In terms of lettering, you are not restricted in any way; you can provide several sketch and spelling options for the company name, and we will choose.
Examples of such functionality:
What will be the result?
We expect to receive a finished design that will include an exclusive Logo, Lettering of the name, and the ability to add a sub-title below, to emphasize the type of service.
This set should be detailed in the logo book with standards for its use on various surfaces and colors. It should be recognizable from any angle and not deform during color inversion.
Its placement, colors, formats, etc. should be standardized and fixed.
The logo should be simple and clear when animating and using it as a preview or watermark in SN.
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I look forward to your applications and the start of the creative process.
P/S
Please add a portfolio with links to relevant cases, thank you for your understanding.
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