It is necessary to create one short promotional video "turnkey" for advertising cleaning services in Canada.
This project is a test task for one video. In case of a successful result, further long-term cooperation is planned.
Video Goal
To receive requests for cleaning services through social media.
Placement Platforms
Facebook Reels
YouTube Shorts
Video Language
English
Duration
12–20 seconds
Format
Vertical format 9:16
Scope of Work (full cycle)
The performer is responsible for the entire video creation process, including:
idea creation
writing text in English
developing the storyline
searching for or generating video materials (stock, AI, or other sources)
full video editing
music selection
adding sound effects
adding subtitles
adding promotional effects
I do not provide materials.
The output should be a fully completed promotional video creative.
Creative Requirements
The video must:
look like modern advertising for social media
have an interesting and understandable storyline
contain a strong hook in the first 3 seconds
maintain attention until the end
evoke a desire to order cleaning services
not look like a template video
This should be a full-fledged advertising creative, not just editing.
Storyline Concept for this Video
Basic structure:
Hook (0–3 sec):
Show a dirty apartment / mess
Text:
"Too tired to clean?"
Main Part (3–12 sec):
Show the cleaning process
dynamic, satisfying shots of the process and transformation
Final (12–20 sec):
Show a clean apartment and a satisfied person
Call to action:
"Book your cleaning today"
The performer can improve or adapt the storyline for better effectiveness.
Reference for Editing Style
Editing style:
Mandatory:
fast editing pace
transitions
subtitles
sound effects
modern music
The video should look like native advertising for social media.
Work Result
1 ready video, fully prepared for use in advertising.
