Таргетолог на беттинг-проект

Опис проекту:Ми компанія, яка займається встановленням професійного кавового обладнання та постачанням кави для кав'ярень та закладів харчування (сегмент HoReCa). Це класичний B2B з циклом угоди близько 1 місяця. Наша мета в Instagram — не підписники чи лайки, а лідогенерація. Потрібно залучати контакти ЛПР (власників бізнесу, керуючих, директорів), з якими далі працюватиме наш відділ продажів. Що потрібно буде робити: Розробити стратегію та запропонувати оптимальні B2B-воронки для нашої ніші. Створення/підготовка рекламних креативів (формат взаємодії та зону відповідальності щодо візуалів обговоримо індивідуально). Налаштування, запуск, оптимізація та масштабування кампаній у Meta Ads Manager. Ведення аналітики (щотижневі звітні зідзвони на 15–20 хвилин для аналізу показників та креативів). Вимоги: Досвід роботи у B2B сегменті або з дорогими послугами/товарами (розуміння, що лід не купує миттєво). Вміння працювати на результат (головний KPI — якісні цільові заявки, а не просто кліки). Наявність портфоліо з кейсами по лідогенерації. Тестове завдання для відгуку (Обов'язково):Ми шукаємо зацікавленого спеціаліста на довгу дистанцію, тому відбір робимо в кілька етапів. Шаблонні відгуки не розглядаються. Будь ласка, у відгуку коротко (в кількох реченнях) напишіть: Яку першочергову стратегію/воронку ви бачите для нашої ніші, враховуючи місячний цикл угоди? (Наприклад: лід-форми, квіз, перехід у Дірект тощо). Посилання на 1-2 ваші кейси, якими ви найбільше пишаєтеся. Кандидатів із цікавим баченням стратегії ми запросимо на коротку співбесіду.

We are looking for an experienced targetologist in the niche of the information sphere / consulting.Product: An informational and consulting course (educational material/guide) for people who are going through a divorce, interested in topics of preserving or ending relationships, child custody rights, and property division in marriage. Website https://rozluchenya.com/ Previous targetologists sold not a course, but a "turnkey online divorce service." We need a specialist who knows how to promote expert content and info products, understands warming funnels, and will not repeat this mistake. Statistics from previous launches (tests at ~$360): Attached to the project is a complete raw report in CSV format. In short, the numbers look like this: Campaigns for "Page Views": Provided cheap clicks ($0.03–$0.05), but zero conversions, as the audience went to look for legal services, not a course. Campaigns for "Begin Checkout": Showed a catastrophically high price for an intermediate action — from $23 to $53 for just starting to fill out the form. Two campaigns for the site from 27.05 and 08.06: Overall wasted about $127 without fixing clear results. Audience targeted: Only women, aged 24–50, across Ukraine (interests + automatic Meta Advantage audience). The male audience and topics of property division/alimony were not segmented separately.

Collection of links to sources with rental housing advertisements It is necessary to compile a database of links to groups, channels, forums, and platforms where rental housing advertisements are published in major cities of Europe and the USA. Goal: to find sources where advertisements for short-term, medium-term, and long-term rentals, subleases, rooms, studios, apartments, and lease takeovers regularly appear. Cities: Start with: Paris, Geneva, Zurich, Berlin, Amsterdam, Barcelona, Madrid, Milan, London, New York, Los Angeles, San Francisco, Boston, Chicago, Miami. Other major cities can be added if there are good sources. What sources to look for: Facebook groups/pages Telegram public channels Reddit communities / search links Craigslist links, especially for US cities Local forums and classified websites University/student housing boards Expat communities Instagram pages of agencies, coliving, student housing, rental communities X/Twitter search links Other public pages where people post rental offers What to include in the table: City Country Platform: Facebook / Telegram / Reddit / Craigslist / Forum / Website / Instagram / Other Source name URL Type of rentals: room / apartment / sublet / short-term / long-term / student housing / expat housing Language Is it public? Yes/No Estimated activity: high / medium / low Notes Important: Do not collect personal data of individuals. Do not copy the actual advertisements. Only public links to sources are needed. Check that the link opens. Do not add duplicates. Priority is given to active sources with fresh posts in the last 30 days. Expected result: Google Sheet / Excel file with at least 300–500 relevant links. For each city, it is desirable to find at least 20–40 good sources.

We are looking for a media buyer / performance marketer for direct collaboration with our website. The task is to test paid traffic for sales and find a working customer acquisition model. We are considering traffic sources: Meta Ads, Google Ads, TikTok Ads, or other relevant channels. The format of collaboration is negotiable: — test advertising budget; — CPA for confirmed sales; — hybrid model: fixed fee for launch/management + bonus or CPA for results. It is important that the candidate has experience in performance marketing, an understanding of the CPA model, and the ability to work with sales, not just clicks or leads. What needs to be done: Analyze the website, product, and sales funnel. Propose traffic sources for testing. Estimate the minimum budget for launch. Prepare the structure of advertising campaigns. Launch test campaigns. Provide transparent reporting on expenses, clicks, applications/orders, and sales. Optimize campaigns for the cost of confirmed sales. We do not consider: — bot traffic; — incentivized traffic; — fake applications; — spam mailings; — unapproved brand bidding; — gray or risky methods without prior approval. In your response to the project, please write: What niches have you worked with? What traffic sources do you launch? Do you have experience working on a CPA or performance model? What is the minimum budget needed for testing? What results/cases can you show? Are you willing to work on a hybrid model: fixed fee + CPA/bonus for confirmed sales? Preference will be given to candidates with experience in e-commerce, lead generation, or product business.

Setting up and managing Google Ads and Meta Ads for FancyDolls.net Looking for a specialist with experience in promoting online stores, preferably in the adult/eCommerce niche.Project Website: fancydolls.net The goal is to increase sales and reduce customer acquisition costs.Requirements Google Ads Conduct an audit of the website and advertising opportunities. Develop a promotion strategy considering Google's restrictions for adult products. Set up advertising campaigns (if possible: Search, Performance Max, Display, YouTube, or other permitted formats). Set up remarketing. Connect and configure conversion tracking (GA4, Google Tag Manager). Regularly optimize campaigns to increase ROAS. Meta Ads (Facebook / Instagram) Propose a working promotion strategy considering Meta's policies. If necessary, use pre-landing pages or other acceptable approaches. Set up advertising campaigns and the Meta pixel. Launch retargeting. Conduct ongoing optimization and A/B testing of creatives and audiences.Please include in your response Experience working with eCommerce and, preferably, the adult niche. Case studies with results (ROAS, CPA, number of sales, etc.). What advertising approaches you recommend specifically for our project. Estimated budget for launch and recommended monthly advertising budget. Cost of your services (one-time setup and/or monthly management). Priority will be given to specialists who understand the restrictions of Google and Meta regarding adult products and can offer real ways to achieve stable sales.