Text for landing page (copywriting/rewriting)
Copywriter Brief
Project: Landing page for the online course “+30% Energy in 21 Days”
Goal: Increase the conversion of the landing page (registration/payment) through text rewriting using conversion formulas and emotional engagement.
Original text: Provided document of the landing page.
1. Main Task
Completely rewrite the text of the landing page so that:
emotional engagement is enhanced
the conversion of the CTA is increased
the feeling of “this is about me” is strengthened
the language is more human and conversational
the meaning, screen structure, price, and facts are preserved
2. Methodological Basis (mandatory)
When writing, use:
4U: Useful — Urgent — Unique — Ultra-specific
PAS: Problem → Agitation → Solution
JTBD (Jobs-To-Be-Done): what a person actually wants to solve
Emotional Conversion Copy
Direct response copywriting (soft version)
3. Target Audience
35–55 years old
People with chronic fatigue, overload, stress, disrupted routines, lack of energy.
Main pains:
no energy in the morning
concentration lapses during the day
no strength for life in the evening
“tried a routine — it doesn’t stick”
no clear system
Main desire:
sustainable energy level
simple routine that can actually be followed
feeling of control over resources
4. Style Requirements
Human Tone of Voice
conversational language
feeling of personal dialogue
warm, calm, supportive tone
without aggressive infobusiness language
without clichés: “unique”, “revolutionary”, “exclusive”
The text should sound like:
an experienced specialist calmly explains to a person the solution to their problem
5. What Needs to be Enhanced in the Landing Page
Hero-screen
enhance emotional entry
strengthen “recognition of self”
make the offer more desirable
enhance the CTA
Pain Block
more recognizable situations
more emotional specifics
less general formulations
Program Block
enhance “how life changes”
add micro-results
show ease of execution
Author Block
enhance trust
make the text more lively and human
remove formality
Result Block
enhance visualization of the future state
add a sense of calm and stability
Final Block
soft but strong CTA
feeling of readiness to start right now
6. Limitations
It is not allowed to:
change facts, prices, dates
change the structure of the screens
add aggressive promises
write “yellow marketing”
7. Deliverables
The copywriter must provide:
Fully rewritten landing page
Text ready for insertion
Client's review of cooperation with Mariia Bogdan
Text for landing page (copywriting/rewriting)The quality is excellent. I recommend it.
Freelancer's review of cooperation with Vitaly Kascheyev
Text for landing page (copywriting/rewriting)Everything is good. Thank you for your trust. I will be happy to continue our cooperation.
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1881 45 1 1 I have over three years of experience in copywriting and more than 1000 successfully created texts. I work in Ukrainian, English, and German (B2 level, DSD II certificate). My experience includes creating and adapting texts of various formats: informational articles, advertising articles, landing pages, posts, reviews, letters, outreach, as well as translations, rewriting, and editing.
I am proficient in modern approaches — SEO, LSI copywriting, prompt engineering. In my work, I use tools for checking the uniqueness and quality of the text: text.ru, text 1 com, Content Watch, Advego, EduBirdie, DupliChecker, Small SEO Tools, eTXT, PR-CY, StealthWriter, Grammarly, istio, zeroGPT, Google Docs, Excel, Word, Canva, Gamma, ChatGPT, Gemini. I also create meta-tags (Title, Description).
My texts are distinguished by structure, conciseness, and professional language. I can quickly find, analyze, and systematize information.
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273 2 0 Good day) I am interested in your project, I will send examples of my work in private messages) The price is 50 UAH for 1000 characters) I would be happy to collaborate)
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2937 91 2 Good day! I am a copywriter with experience in writing texts for websites, blogs, social media, and advertising materials. I write lively, structured, and clear texts, focused on the target audience and business objectives. I can work according to specifications, meet deadlines, and easily adapt my style — from informational to sales-oriented. I work with experienced translators. We work with more than 20 languages. I would be happy to take on your project and provide a quality result. I am ready for collaboration!
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1627 54 0 Good day! I can add more envelopes, real pains, recognizable situations regarding fatigue, stress, etc. And where can I see the current text? I am interested in the volume, wording.
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17251 545 2 3 Good day!
We are the Flashorder copywriting team. We create high-quality, unique content in Ukrainian, Russian, English, and other languages.
Our services:
• Texts for websites, blogs, social media
• SEO optimization
• Advertising texts, product descriptions, articles
• Content adaptation for different markets
…
We work quickly, responsibly, and with a love for words. We are ready to discuss the details!
Sincerely,
The Flashorder Team
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1209 51 0 Good day. My name is Yulia and I would like to work on your task. Among my cases is writing texts for landing pages, so I know what needs to be done. I will complete the task clearly according to your requirements. The cost of 2000 UAH for everything suits me.
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388 1 0 Good day! This is a very interesting task — I would be happy to work on the conversion redesign of the landing page.
I have experience writing texts for landing pages and understand how to enhance emotional engagement and conversion. I work with different styles and tones of voice, can structure the text according to marketing formulas (4U, PAS, JTBD), pay close attention to details, and handle revisions calmly.
To start, I would be glad to receive the original text of the landing page and any possible references. The cost of the work is 9,000 UAH for a complete redesign of the landing page. The deadline for completion is 3–5 working days.
Write to me — I respond quickly.
In the end, you will receive a completely rewritten text of the landing page, ready for insertion.
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Щоб розуміти терміни та ціну потрібен початковий текст🤔
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