What goal should the Reels achieve?
Promote the Kalimera product, showcase benefits through humor, and increase reach among the B2B audience.
What style and theme of Reels suit you?
Entertaining style with elements of humor and a clear product message.
What duration should the video have?
30–60 seconds.
What key elements need to be included in the video?
What colors and design style should be used?
Brand colors: blue, white. Modern, minimalist style. Animation or realism with people.
Is music or sound accompaniment needed?
Yes, dynamic background music with effects. Voice-over or characters should speak.
Are there examples of Reels that you like?
Viral TikTok sketches with humor and an unexpected ending (punchline).
Please provide any additional information.
Video in vertical format 9:16, in English (later dubbed in Greek, Spanish, Portuguese), adapted for TikTok. The best freelancers will receive a series of orders (10 videos × $60 = $600).
Reference - https://fb.watch/BE7B2pLQb4/
Full technical specification -
https://docs.google.com/document/d/1byOncGE63PW2Av8G46ws2AnkEcSWcBSl2Lpz3Nj5lz0/edit?usp=sharing