Budget: 10000 UAH Deadline: 30 days
List of tasks for the month:
➤ Analysis of campaign results, adjustment of bids, and redistribution of budgets depending on lead quality and effectiveness of channels.
➤ Optimization of campaign structure and service segmentation for better traffic control, audience intent, and cost per acquisition.
➤ Analysis of search queries, addition of negative keywords, and exclusion of non-targeted, informational, or overly broad traffic.
➤ Disabling unprofitable keywords, ads, groups, and channels that do not generate quality leads or calls.
➤ Creation, updating, and testing of new ads, headlines, descriptions, creatives, and promotional messages based on results.
➤ Processing of audiences, signals, geography, devices, display time, and other settings to improve traffic quality.
➤ Testing bidding strategies and various optimization approaches to find the most effective management model.
➤ Quality control of traffic, cost per conversion, relevance of queries, and searching for growth points to scale effective channels.
➤ Verification of analytics accuracy, conversions, goals, and signals, so that advertising learns from real inquiries rather than noisy actions.
➤ Daily monitoring of advertising campaigns, control of metrics, budgets, and anomalies in real-time.
➤ Weekly interim reports with key metrics and a list of completed tasks for the week.
➤ Monthly summary report with detailed analysis of results and an optimization plan for the next month.
➤ Regular analysis of campaign dynamics and consultations on improving effectiveness.
Proposals are currently absent
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