Pavel Sobchuk
Winning proposal- Projects 156
- Rating 4.9
- Rating 17 791
Budget: 10000 UAH Deadline: 30 days
List of tasks for the month:
➤ Analysis of campaign results, adjustment of bids, and redistribution of budgets depending on lead quality and effectiveness of channels.
➤ Optimization of campaign structure and service segmentation for better traffic control, audience intent, and cost per acquisition.
➤ Analysis of search queries, addition of negative keywords, and exclusion of non-targeted, informational, or overly broad traffic.
➤ Disabling unprofitable keywords, ads, groups, and channels that do not generate quality leads or calls.
➤ Creation, updating, and testing of new ads, headlines, descriptions, creatives, and promotional messages based on results.
➤ Processing of audiences, signals, geography, devices, display time, and other settings to improve traffic quality.
➤ Testing bidding strategies and various optimization approaches to find the most effective management model.
➤ Quality control of traffic, cost per conversion, relevance of queries, and searching for growth points to scale effective channels.
➤ Verification of analytics accuracy, conversions, goals, and signals, so that advertising learns from real inquiries rather than noisy actions.
➤ Daily monitoring of advertising campaigns, control of metrics, budgets, and anomalies in real-time.
➤ Weekly interim reports with key metrics and a list of completed tasks for the week.
➤ Monthly summary report with detailed analysis of results and an optimization plan for the next month.
➤ Regular analysis of campaign dynamics and consultations on improving effectiveness.
Proposals are currently absent
Current freelance projects in the category Contextual Advertising
https://www.instagram.com/p/DZXExJYggtL/?igsh=MmdraTRoa3FqN24= Based on the references, create an advertising creative. https://fedoriv-renovation.ca/ is the website to understand what the company does.
https://www.facebook.com/share/r/1H9nyMqE5V/ This is an example of existing advertising. The goal is to create, either once or for long-term collaboration, advertising creative. Photos should be taken from stock or generated.
Setting up and managing Facebook Instagram ads. Geo Ukraine. Everything turnkey, the person must have their own ad accounts for advertising.
There are two identical websites for two cities. Advertising is running in Google Ads. We are looking for a specialist who can take a fresh look at everything, conduct an audit, restructure the campaigns considering the new website, the Ukrainian version, and all the changes that have occurred in Google Ads recently. Additionally, we need someone to manage contextual advertising in Google on an ongoing basis.
We are a custom printing production on clothing and DTF transfers. We use a specialized site on WooCommerce, where the cost of products (for example, custom film transfers) is often calculated per square inch or depends on the volume and does not have a fixed price per unit, but there are also physical products. We need an experienced specialist in GTM/GA4 to fix our tracking architecture and replace the current temporary solutions with full-fledged e-commerce tracking. Current tracking issues that need to be fixed: Broken "Add to Cart": The current setup is a temporary solution (a workaround), where the add_to_cart event triggers during the loading of the view_cart page, rather than upon the actual click of the button. Missing/Incorrect values: E-commerce data is not being sent properly (Data Layer sends false for e-commerce, and the product prices are displayed incorrectly, for example, 0.03 CAD instead of the dynamically calculated price). Bug with quantity in Meta Ads: Meta Pixel misinterprets our custom sizes. If a customer buys one print of 30x30 cm, Meta currently records this as 900 conversions instead of 1 unit of product. Language and Email synchronization: English-speaking users add products to the cart but receive automated abandoned cart emails in French. Lost conversions: Some successful purchases do not trigger the final conversion tags on the site. Scope of work and expected results: Data Layer optimization: Implement (or provide exact code for our developer) a reliable Data Layer that captures the correct dynamically calculated price (value) and actual product quantity (quantity), isolating print sizes into a custom parameter. GA4 e-commerce tracking: Fix the add_to_cart and purchase events to trigger exclusively on user action with accurate e-commerce array data. Google Ads: Fix the "Purchase" conversion tracking to ensure accurate ROAS calculation based on the actual cart value. Meta Ads Pixel and CAPI: Fix the purchase and add_to_cart tags so that Meta tracks 1 physical product as 1 conversion. Set up Meta Conversions API for greater accuracy. Audience creation: Create custom remarketing audiences in GA4 and Google Ads based on specific products and user language (FR and ENG). Fixing Email marketing triggers: Ensure that the active user language parameter (FR/ENG) is correctly passed through GTM to our email marketing platform for proper language flow.