An ASO audit of the application is required and promotion should be started.

Set up and launch an effective advertising campaign for the app in the App Store aimed at increasing the number of installations and attracting the target audience. What needs to be done: Conduct an analysis of the app, competitors, and the market. Select and cluster relevant keywords. Set up the structure of the Apple Search Ads account. Create campaigns for branded, category, and competitive queries. Configure bids, targeting, and audiences. Optimize budget allocation. Prepare recommendations for improving the app page conversion (ASO). Set up tracking of results and key metrics (CPI, CPA, ROAS, Retention, etc., if analytics are available). Conduct initial optimization after launch. Requirements for the performer: Proven experience with Apple Search Ads. Availability of case studies on mobile app promotion. Understanding of ASO and mobile analytics. Experience with App Store Connect, AppsFlyer, Adjust, Firebase, or similar systems will be an advantage.