Technical Assignment - For the Marketer
🎯 Goal: prepare and launch advertising WITHOUT further management
1️⃣ Website readiness check
Check and/or set up:
✅ Google Analytics 4
✅ Google Tag Manager
✅ Meta Pixel
✅ Events:
ViewContent
AddToCart
InitiateCheckout
Purchase
✅ Accuracy:
cart
order processing
"thank you for your purchase" page
✅ Check transmission:
prices
currencies
product ID
2️⃣ Google preparation
Set up:
✅ Google Analytics 4
✅ Google Tag Manager
✅ Google Ads
✅ Google Merchant Center
✅ Connections between:
GA4 ↔ Google Ads
GA4 ↔ Merchant Center
Google Ads ↔ Merchant Center
3️⃣ Advertising setup
3.1 🔍 Google Search
Create campaigns:
🔹 For categories
🔹 For individual top products
Set up:
✅ Account structure
✅ Keywords
✅ Negative keywords
✅ Ads
✅ Extensions
✅ Conversions
3.2 🛒 Google Shopping
✅ Connect product feed
✅ Check:
product names
prices
availability
categories
✅ Launch Standard Shopping (not Performance Max)
4️⃣ Advertising account structure
Make it so that:
The owner can:
✅ easily copy campaigns
✅ add new products
✅ turn off ineffective ones
✅ scale effective ones
5️⃣ Project handover and briefing
✅ Brief instruction (text or video):
where to view expenses
where to view orders
how to stop advertising
how to turn off an individual product
how to change the budget
6️⃣ What is NOT included:
❌ Further advertising management
❌ Optimization over weeks
❌ Working with creatives
❌ Scaling the budget
7️⃣ Mandatory condition
🔴 All accounts are created:
on the OWNER's email
🔴 All accesses are transferred to the owner
Client's review of cooperation with Andrii Morozovich
Technical Assignment - For the MarketerVery satisfied with the collaboration. The marketer is always in touch, explains all the details thoroughly, and responds quickly to requests. The advertising is set up professionally and has yielded good results. Definitely recommend!
Freelancer's review of cooperation with Serhii Yalanzhy
Technical Assignment - For the MarketerTogether with Serhiy, we prepared the website on OpenCart for the launch of Google Shopping and successfully passed moderation. We promptly resolved all work issues to set everything up correctly. I recommend the client. Thank you for the collaboration!
Current freelance projects in the category Contextual Advertising
Looking for a Google Ads specialist (Display / YouTube / PMax) for a Telegram Mini AppHello. I am looking for a specialist/agency to work with advertising campaigns. We have a product — a game in Telegram. The advertising landing pages are already ready, and we use Keitaro for lead tracking and connections. We need not just a one-time launch of the… Contextual Advertising, Lead Generation & Sales ∙ 9 hours 12 minutes back ∙ 9 proposals |
Audit of Google Ads accountI am looking for an experienced Google Ads specialist to conduct a detailed audit of the existing advertising account. An important condition: the audit must be conducted via remote access. Access to the accounts will not be directly transferred. The analysis should cover: the… Contextual Advertising ∙ 1 day 9 hours back ∙ 26 proposals |
Google Ads optimization for the Spanish marketWebsite costapintura.es Painting of facades and interiors. It is required to conduct an analysis of previous companies, competitor analysis, keyword analysis, select optimal keywords, negative keywords, set up conversions and Google Analytics, retargeting, and PerfMax. The… Contextual Advertising ∙ 1 day 15 hours back ∙ 40 proposals |
Setting up and launching a Google Ads advertising campaign for B2B and B2C services in the construction sector, techSetting up and launching a Google Ads advertising campaign for B2B and B2C services in the fields of construction, technical inspection, engineering, and permitting services. Project goal: To obtain targeted inquiries (phone calls, website applications, feedback forms) from… Contextual Advertising ∙ 2 days 4 hours back ∙ 36 proposals |
Advertising the website https://northwind.com.ua/ on Google MapsProject: promotion of the company North Wind (installation of ventilation, air conditioning, and heating systems in Lviv and the region) on Google Maps / Google Business Profile. Website: North Wind. The company performs the installation of air conditioners, ventilation,… Contextual Advertising, Search Engine Optimization (SEO) ∙ 2 days 11 hours back ∙ 26 proposals |