Improvement of ads on olx.ua and posting new ones

Contextual Advertising, Advertising — incorrectly specified categories?

223 USD

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Currently, 291 ads are posted that need improvement.

It is necessary to post 470 new ads.

Based on analytics of incoming calls, change titles, texts, keywords, photos, etc.

Attached is a screenshot of analytics for one of the cities. There are 8 such cities at the moment. It is required to have 29 cities.

Payment is 1 UAH per incoming call. On average, there are 10,000 calls per month. The goal is to achieve several times more by increasing the number of cities and improving ad quality.

Placement scheme:

During the day, post 4 ads per city. Placement category:

Business and services/Transportation and special equipment services/Freight transportation - ad theme Freight transportation in the city
Business and services/Transportation and special equipment services/Loader services - ad theme Loaders
Business and services/Transportation and special equipment services/Freight transportation - ad theme Freight transportation with emphasis on waste removal (construction, debris, etc.)
Business and services/Transportation and special equipment services/Freight transportation - ad theme Freight transportation across Ukraine

After posting, fill in the data in the Google spreadsheet according to the fields.

https://docs.google.com/spreadsheets/d/11sEa2rTu1LQAMY8T9eryaUQd8AjGCrV8piucju9dH5k/edit?usp=sharing - Zaporizhzhia

https://docs.google.com/spreadsheets/d/1Ki3AK9IwqI6grnGnu1ZgLOQ0d56e3rqdPBpbfNiCCBE/edit?usp=sharing - Kyiv

General posting rules:

1. Post in one district per day

2. Photos must be relevant to the ad text

3. The main photo should contain a bright spot that catches the eye: an orange car, blue pants, etc. It is preferable to have a large booth in the main photo, but not in all photos. It is desirable to have good bright weather or at least a bright photo. If the first photo is general, then the second and third photos must feature cars; in this case, the above recommendations are not mandatory. One photo with a booth, the second with a van. Periodically, add a 5-ton truck or Kamaz, depending on the category and context.

4. Do not use terms like: "dogload," "consolidated cargo" in intercity transportation.

5. In loader ads, the main photo should feature loaders in the foreground, not a car or body.

Examples of ads:

https://www.olx.ua/880527411 - Zaporizhzhia

https://www.olx.ua/882651375 - Kyiv

After posting, continuously optimize ads and promote them regularly

Proposals 5 Discussions 2

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Andrey Vernidub
Zaporizhzhia, Ukraine

Projects 31
Rating 5.0
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Improvement of ads on olx.ua and posting new ones

Proposals concealed

Proposals are currently absent

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