Running an advertising campaign in Instagram and Facebook Ads Manager

Optimization and creation of new ads in Google for the store dobrekrzesla.pl continuation of work for the next month

Project Description: We are a company that installs professional coffee equipment and supplies coffee for cafes and food establishments (HoReCa segment). This is a classic B2B with a deal cycle of about 1 month. Our goal on Instagram is not followers or likes, but lead generation. We need to attract contacts of decision-makers (business owners, managers, directors) with whom our sales department will further work. What needs to be done: Develop a strategy and propose optimal B2B funnels for our niche. Create/prepare advertising creatives (the format of interaction and the area of responsibility regarding visuals will be discussed individually). Set up, launch, optimize, and scale campaigns in Meta Ads Manager. Conduct analytics (weekly reporting calls of 15–20 minutes to analyze metrics and creatives). Requirements: Experience in the B2B segment or with expensive services/products (understanding that a lead does not buy immediately). Ability to work for results (the main KPI is quality targeted applications, not just clicks). Availability of a portfolio with lead generation case studies. Test Task for Response (Mandatory): We are looking for an interested specialist for the long term, so the selection is done in several stages. Template responses will not be considered. Please, in your response, briefly (in a few sentences) write: What primary strategy/funnel do you see for our niche, considering the monthly deal cycle? (For example: lead forms, quizzes, transition to Direct, etc.). Links to 1-2 of your cases that you are most proud of. Candidates with interesting strategic visions will be invited for a short interview.

We are looking for an experienced targetologist in the niche of the information sphere / consulting.Product: An informational and consulting course (educational material/guide) for people who are going through a divorce, interested in topics of preserving or ending relationships, child custody rights, and property division in marriage. Website https://rozluchenya.com/ Previous targetologists sold not a course, but a "turnkey online divorce service." We need a specialist who knows how to promote expert content and info products, understands warming funnels, and will not repeat this mistake. Statistics from previous launches (tests at ~$360): Attached to the project is a complete raw report in CSV format. In short, the numbers look like this: Campaigns for "Page Views": Provided cheap clicks ($0.03–$0.05), but zero conversions, as the audience went to look for legal services, not a course. Campaigns for "Begin Checkout": Showed a catastrophically high price for an intermediate action — from $23 to $53 for just starting to fill out the form. Two campaigns for the site from 27.05 and 08.06: Overall wasted about $127 without fixing clear results. Audience targeted: Only women, aged 24–50, across Ukraine (interests + automatic Meta Advantage audience). The male audience and topics of property division/alimony were not segmented separately.

Collection of links to sources with rental housing advertisements It is necessary to compile a database of links to groups, channels, forums, and platforms where rental housing advertisements are published in major cities of Europe and the USA. Goal: to find sources where advertisements for short-term, medium-term, and long-term rentals, subleases, rooms, studios, apartments, and lease takeovers regularly appear. Cities: Start with: Paris, Geneva, Zurich, Berlin, Amsterdam, Barcelona, Madrid, Milan, London, New York, Los Angeles, San Francisco, Boston, Chicago, Miami. Other major cities can be added if there are good sources. What sources to look for: Facebook groups/pages Telegram public channels Reddit communities / search links Craigslist links, especially for US cities Local forums and classified websites University/student housing boards Expat communities Instagram pages of agencies, coliving, student housing, rental communities X/Twitter search links Other public pages where people post rental offers What to include in the table: City Country Platform: Facebook / Telegram / Reddit / Craigslist / Forum / Website / Instagram / Other Source name URL Type of rentals: room / apartment / sublet / short-term / long-term / student housing / expat housing Language Is it public? Yes/No Estimated activity: high / medium / low Notes Important: Do not collect personal data of individuals. Do not copy the actual advertisements. Only public links to sources are needed. Check that the link opens. Do not add duplicates. Priority is given to active sources with fresh posts in the last 30 days. Expected result: Google Sheet / Excel file with at least 300–500 relevant links. For each city, it is desirable to find at least 20–40 good sources.

We are looking for a media buyer / performance marketer for direct collaboration with our website. The task is to test paid traffic for sales and find a working customer acquisition model. We are considering traffic sources: Meta Ads, Google Ads, TikTok Ads, or other relevant channels. The format of collaboration is negotiable: — test advertising budget; — CPA for confirmed sales; — hybrid model: fixed fee for launch/management + bonus or CPA for results. It is important that the candidate has experience in performance marketing, an understanding of the CPA model, and the ability to work with sales, not just clicks or leads. What needs to be done: Analyze the website, product, and sales funnel. Propose traffic sources for testing. Estimate the minimum budget for launch. Prepare the structure of advertising campaigns. Launch test campaigns. Provide transparent reporting on expenses, clicks, applications/orders, and sales. Optimize campaigns for the cost of confirmed sales. We do not consider: — bot traffic; — incentivized traffic; — fake applications; — spam mailings; — unapproved brand bidding; — gray or risky methods without prior approval. In your response to the project, please write: What niches have you worked with? What traffic sources do you launch? Do you have experience working on a CPA or performance model? What is the minimum budget needed for testing? What results/cases can you show? Are you willing to work on a hybrid model: fixed fee + CPA/bonus for confirmed sales? Preference will be given to candidates with experience in e-commerce, lead generation, or product business.