PPC management (Google Ads) for a service website (engineering systems)
We are looking for an experienced PPC specialist to set up and manage advertising campaigns in Google Ads for a website that provides installation and maintenance services for engineering systems.
The topics include:
Air conditioners (installation, cleaning, repair)
Heat pumps
Heating systems
Ventilation and recuperation
Plumbing work
Installation and maintenance of boilers, water heaters, etc.
Goal:
Attracting target customers within the local region. The main KPI is the number and cost of leads (target applications).
Tasks:
Audit of existing campaigns (if any)
Collection and clustering of semantics for services
Setting up advertising campaigns: Search (search advertising), possibly — Performance Max
Adding extensions, setting up conversion tracking
Regular optimization: negative keywords, bid adjustments, A/B tests, performance analysis
Preparation of reports based on results
Requirements:
Experience in launching advertising campaigns for service websites (preferably in the HVAC, plumbing, construction sectors, etc.)
Ability to work with local campaigns (geo-targeting)
Knowledge of modern strategies in Google Ads (including Performance Max, Conversion Tracking)
Responsibility, initiative, analytical thinking
Collaboration format:
Part-time / payment by results
Preferably — long-term cooperation
Start date — as soon as possible
Please indicate in your response:
Examples of similar projects, or any other cases
Preferred format and size of payment: fixed / hourly / percentage of the budget.
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Good day!
I have reviewed your project — I am ready to execute it.
The cost includes full setup of advertising campaigns and further management for one month.
There is a promo code for new accounts in Google Ads – 10,000 UAH.
I have over 10 years of experience working with small and medium businesses, I know how to optimize the budget for maximum results.
… You can view examples of completed work in my portfolio:
Freelancehunt
I would be happy to discuss the details of our collaboration and answer your questions.
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282 Hello!
I am ready to take on the setup and management of contextual advertising (PPC) in Google Ads for your engineering systems installation and maintenance service website.
My work includes:
• auditing existing campaigns and gathering semantics for all services (air conditioners, heat pumps, heating, ventilation, plumbing, etc.);
• setting up Search campaigns and, if necessary, Performance Max;
• adding extensions, setting up conversions and analytics;
• regular optimization: negative keywords, bid adjustments, A/B testing, performance analysis;
… • preparing detailed reports with KPI metrics (number and cost of leads).
I have experience launching local campaigns for service websites, understand the specifics of geo-targeting, and modern Google Ads strategies.
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3992 89 1 1 Good day, Oleksandr
I have experience in this niche, I will set up advertising campaigns qualitatively and effectively
Over 12 years of work experience
Google Partner
We can discuss in more detail in private
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505 Hello!
We are an officially registered Web Studio specializing in "turnkey" website development, graphic design, and digital marketing. Our professional services will help you reach new heights in the online space.
We are ready to take orders and execute according to your wishes.
Write to us in private messages — we will provide you with a brief and discuss the project in more detail.
The budget and deadlines are discussed individually.
Have a nice day :)
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182 We specialize in setting up and managing advertising campaigns on Google Ads and Meta (Facebook, Instagram). We have been working in this field for over three years and have successful cases in many niches — from eCommerce and services to B2B sectors.
Our approach is analytics, testing, and optimizing every stage of the sales funnel to achieve maximum advertising investment efficiency.
We can help build or improve your digital direction: we will detail the strategy, campaign structure, and approach to optimizing results.
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686 1 0 Hello, Oleksandr!
I specialize in contextual advertising for technical and construction niches (HVAC, air conditioners, plumbing, repairs, energy systems). I run campaigns focused on reducing the cost per lead (CPA) and maintaining a steady flow of applications from real clients.
Portfolio: https://ave-marketing.space/portfolio
What I do:
audit of current campaigns and analytics settings;
selection and clustering of keywords (Search + Performance Max);
… creation of a clear campaign structure: service → region → type of work;
conversion optimization: negative keywords, A/B tests, extensions, analysis of search queries;
connection of Call Tracking, Google Analytics 4, GTM;
regular optimization with weekly reporting.
I also provide a promo code for an advertising budget starting from 10,000 UAH / $200 — official support from Google.
I have cases in the field of air conditioner installation, heat pumps, and plumbing services — I would be happy to show the results.
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1281 9 0 Good day, Mr. Oleksandr!
We have experience in setting up and managing contextual advertising for local businesses. Previously, we promoted websites in the construction sector — we worked with services related to ventilation, plumbing, sewage, installation, and maintenance of engineering systems.
Therefore, we are confident that we will quickly immerse ourselves in the specifics of your business and build an effective advertising strategy.
Client feedback: Setting up and managing Google Ads
https://freelancehunt.com/showcase/work/vidguk-klienta-nalashtuvannya-ta-vedennya-google/1918109.html
… What we will do for your project:
1. We will conduct an audit of current campaigns (if any) — we will show where the budget is being lost and what growth points exist.
2. We will collect and cluster the semantic core across all directions: air conditioners, heat pumps, heating, ventilation, plumbing, etc.
3. We will set up precise and conversion campaigns in Search, and if necessary — Performance Max.
4. We will add extensions, set up conversion tracking (applications, calls, clicks on WhatsApp/Viber).
5. Regular optimization: negative keywords, A/B tests, bid adjustments, performance analysis.
6. We provide clear reports with key metrics — number of applications, CTR, CPA, ROI.
We suggest starting with an audit of the Google Ads account — we will show the weak points and opportunities for growth.
If reliability and predictable results are important to you — we would be happy to collaborate!
💼 Why choose us:
• 50% payment in the first month — to assess the quality of work without risk;
• Daily work on the project and quick feedback;
• Clear and detailed reports twice a month;
• Online task monitoring — you are always aware of the progress;
• Technical support with a response within 5 minutes;
• 7 years of experience in SEO and PPC in various niches.
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880 13 0 Hello
There is a similar project, niche construction/renovations.
I will send the case in a private message (here in the bid they block it)
Payment for results! minimum fixed + % of income.
We work this way with large projects (one of the projects had an income of $500,000 over 6 months) Ready to send confirmation
Write in private message)
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5137 168 0 Hello
I have reviewed the terms of reference
Please provide more detailed information in Direct
Thank you in advance
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336 1 1 Hello, I am a junior specialist in the field of contextual and targeted advertising. My main task right now is to gain practical experience, so I approach each project with particular diligence. I am ready to do the work for a lower fee (details in private messages).
I would be happy to collaborate.