About us
We are manufacturers of custom furniture for bedrooms (wardrobes, beds, nightstands, dressing rooms). We focus on modern design and practicality.
Task
Creation of “Before / After” creatives that:
visually demonstrate the transformation of the space
look like real photos (not like 3D renders)
Essence of the creative
Before
old interior: Khrushchyovka / old housing stock outdated furniture, weak or yellow lighting, visual “chaos” (but realistic)
After:
the same angle and room modern interior using our furniture
❗IMPORTANT: it should create the feeling that this is the same room before and after renovation.
Formats
Photo:
1:1 (main for posts)
9:16 (for reels / stories)
minimum 1080×1080 (better 2K–4K)
Video (optional):
up to 15 seconds
format 9:16
animation transition “before → after”
Input data
We provide:
furniture models / photos / series references
colors, materials
examples of desired style
Requirements for “Before”
realistic old renovation (not exaggerated) typical Ukrainian/European apartments:
old wallpaper
carpets / old wardrobes
simple beds
light clutter (but without dirt/unsanitary conditions)
natural “weak” picture
Requirements for “After”
modern design (minimalism / Scandinavian / modern classic)
integration of our furniture as a key element
correct ergonomics
stylish decor (minimal)
bright, pleasant space
Key requirement — REALISM
same angle in “before” and “after”
preservation of room geometry
correct proportions of furniture
realistic lighting
natural textures (without AI artifacts)
Visualization style
looks like a photo from a phone or professional shoot
without “over-rendering”
light lifestyle (blanket, lamp, decor)
focus on furniture
Types of creatives
split-screen (half “before”, half “after”)
slide “before → after”
transformation video
carousel (1 slide before, 2–3 after)
12. Volume and deadlines
5–10 creatives (before/after) per week
1–3 videos