Project Description
It is necessary to carry out a comprehensive refinement of the website zvilnymo.ua according to the provided technical specifications. The main goal of the work is to increase the website's conversion, improve user experience, optimize the lead capture form, and enhance the trust of potential clients.
Main Tasks:
• Eliminate visual defects in certain blocks of the website (blurring of elements, adjusting the display of the first screen, etc.).
• Update and improve the client contact data collection form:
- simplify the selection of services;
- implement a multi-step qualification form;
- replace the current lead magnet with a new one;
- add explanatory messages to increase user trust.
• Implement the re-placement of the application form in key blocks of the page.
• Process recommendations for increasing conversion rates: - updating visual content;
- improving headlines and offers;
- strengthening the trust block through case studies, social proof, and social networks;
- optimizing website loading speed;
- improving calls to action.
• Add a separate block with the mobile application and its advantages.
• Integrate the possibility of quick consultation via Telegram.
Project Goal
Increase the number of applications from the website, improve the conversion of visitors into leads, and create a clearer and more convenient user path to request a service.
Target Audience
Individuals who need legal assistance in matters of debt settlement, personal bankruptcy, and debt cancellation.
Criteria for Successful Outcome
• All edits implemented according to the technical specifications.
• Correct operation of the website on computers and mobile devices.
• Absence of technical errors after the implementation of changes.
• Correct functioning of forms, buttons, and integrations.
• Preservation or improvement of website speed.
• Readiness of the result for further testing and launch.