Oleksandr Rizenko
Private message 
Lozovaya,
Ukraine
available for hire
Rating
Language proficiency level
Українська: fluent
Русский: fluent
English: pre-intermediate
CV
I create turnkey online stores (Shopify, WordPress, WooCommerce, OpenCart). I configure plugins, fill sites with content. I write texts in Ukrainian, Russian and English for product descriptions and SEO. I work quickly and efficiently.
Skills and abilities
Programming
Design & art
Promotion
Administration
Translation
Portfolio
- All works 14
- Online Stores & E-commerce 3
- Website Development 3
- Web Programming 6
- Content Management 1
- Email Marketing 1
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Custom adaptation of Shopify theme for "NY Shelves"
Online Stores & E-commerce
Project link: nyshelves.com
Role: Frontend Developer / Shopify Specialist
… Technology stack: Liquid (Shopify), HTML5, CSS3 / SCSS, JavaScript (Vanilla JS)
About the project
"NY Shelves" is a modern online store for stylish interior shelves. The design focuses on minimalism, premium appearance, and high-quality visual content (product cards, galleries).
Project tasks
UI component customization: Create a unique design for key interface elements (site header, product card) that does not fit within the standard settings of the ready-made Shopify theme.
Ideal responsiveness (Mobile-First): Ensure flawless display of the site on smartphones and tablets by optimizing navigation and interactive elements.
Enhancing UX/UI: Simplify the process of selecting product variations and improve interface readability to increase conversion to purchase.
Implemented technical solutions
1. Custom product card (Product Page Layout)
Flexible options grid (Sizes/Chips): Rewrote the standard dropdown logic to a dynamic responsive "chips" grid. On desktop, applied grid-template-columns: repeat(auto-fill, minmax(120px, 1fr)), allowing buttons to automatically distribute across the screen width and correctly wrap long text without overflowing the blocks.
Interactive gallery: Implemented a responsive image slider with the ability to switch via thumbnails and navigation arrows. On the mobile version, set a 1:1 aspect ratio for images to avoid vertical stretching.
2. Header and Multi-level Mobile Menu Optimization
Multi-level navigation structure: Modernized the mobile-drawer (slide-out menu). Added nested Liquid loops to display second-level subcategories (link.links), adjusted proper indents and visual hierarchy, solving the issue of hidden categories on smartphones.
Smart Sticky effect: Fixed the site header at the top of the screen using position: sticky and context isolation (isolation: isolate, z-index), eliminating menu overlap with other custom site blocks during scrolling.
Dynamic cart: Integrated asynchronous updating of the product counter in the cart (cart-badge) by intercepting native Shopify API requests (Fetch API), ensuring instant interface response without page reload.
Results
The site is fully optimized for any screen resolutions: from small smartphones to widescreen monitors.
Resolved the issue with displaying complex and long product modification names — text now wraps correctly, maintaining the overall design aesthetics.
Mobile device users gained full access to the entire catalog thanks to the corrected navigation menu structure.
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Pixel Perfect transfer of design from Figma to Elementor (HTML/SVG)
Web Programming
Task:
To perform an accurate transfer of complex interface elements from the Figma layout to the WordPress site. The main requirement is complete compliance with the typography and visual accents of the design, which cannot be achieved with standard builder widgets due to theme style limitations.
Implementation and Technical Features:
…
Pixel Perfect Typography: Exact reproduction of the Gilroy font parameters from Figma — weight, letter-spacing (converted to em for browsers), and specific line-height: 90% for headings.
SVG Integration: Direct embedding of vector code from Figma into HTML, ensuring perfect clarity of icons and the ability to control their color without loading separate files.
Bypassing Elementor Limitations: Creating custom structures on Flexbox for icons and numbered lists. This allowed the removal of system markers and builder margins that typically hinder precise positioning of elements according to the layout.
Container Isolation: Each block is designed as an autonomous module. The use of inline styles and isolation containers ensures that the layout does not "break" when updating plugins or changing global theme settings.
Responsiveness and Flexibility: Despite the strict adherence to the layout, the code remains flexible for content changes without disrupting the overall structure of the block.
Result:
Clean, valid code that looks identical to the layout in Figma on the site. The client received stable interface elements that display correctly on all devices and do not create conflicts in the Elementor editor.
Stack: Figma-to-Code, HTML5, CSS3 (Flexbox), Inline SVG, WordPress/Elementor.
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Pixel-Perfect transfer of design from Figma to Shopify
Web Programming
Task Description:
The main goal is the complete implementation of unique blocks for the premium tabletop game online store Loomino. The task included the development of custom Liquid sections with identical compliance to the layout in Figma, complex product selection logic, and adaptation for mobile devices.
Key Stages and Technical Solutions:
…
Development of the FBT (Frequently Bought Together) Section:
Creation of a dynamic proposal block where users can select additional products using checkboxes.
Implementation of real-time total price recalculation on the client side (JavaScript) considering discounts.
Writing logic for adding multiple products (multiple variants) to the cart with one click via Shopify AJAX API.
Custom "Product Sets" Section:
Layout of product cards considering complex graphic elements (badges "Most Popular", "Best Value" with absolute positioning).
Implementation of interactive states: changing the background color of the card and lift effect on hover to enhance UX.
Setting up flexible fields in the schema (Schema settings) for customizing meta-data and descriptions directly through the theme editor.
"What's Inside" Section (Complex Adaptation):
Implementation of the desktop version with fixed positioning of elements to maintain the complex composition of the layout.
Deep optimization for mobile devices: restructuring the grid from absolute to flow (flexbox).
Resolving the issue of blurry images (thumbnails) on smartphones by accurately calculating proportions and prohibiting stretching to full screen, which preserved the clarity of the graphics.
Working with Styles and UI:
Strict adherence to the brand color palette (#D3C089, #FBF8EF).
Styling of control elements: custom rounded buttons (border-radius: 30px) and accent colors for checkboxes.
Result:
The client received fully functional sections, managed through the admin panel, that look identical to the design. The code is optimized, contains no unnecessary dependencies, and fully complies with Shopify Theme Check requirements.
Technology Stack:
Liquid, HTML5, CSS3 (BEM), JavaScript (Vanilla JS), Shopify AJAX API.
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Development of a turnkey multi-page website on WordPress
Website Development
Completed the full cycle of developing a professional service website with 11 pages (excluding legal sections). The work covered all stages: from preparing hosting and deploying the system to accurately transferring a complex design from HTML/CSS and final SEO configuration.
Work performed:
… 1. Fundamental technical preparation:
Installation and complete setup of the WordPress CMS from scratch on hosting.
Configuration of the server environment for stable operation of the multi-page resource.
Setting up DNS records (SPF, DKIM) to ensure 100% delivery of email notifications without landing in spam.
2. Layout and design transfer (Elementor Flexbox Containers):
Accurate implementation of the website structure according to the provided HTML code and layouts.
Creation and configuration of a global design system.
Development of complex visual elements: responsive Hero sections using absolute positioning for interactive guarantee cards.
Optimization of navigation and clickability of elements through correct use of HTML tags within containers.
3. Working with functionality and conversions:
Creation and customization of feedback forms for collecting applications.
Setting up automatic email notifications for the administrator with dynamic transmission of client data (shortcodes for name and phone fields).
Developing the logic and connections between all 11 sections of the website for a convenient user experience.
4. Basic SEO optimization and indexing:
Technical preparation of the website for promotion: correct structure of headings (H1-H3) and meta tags according to the code.
Generation and configuration of the robots.txt file and dynamic sitemap.xml.
Registration and connection of the website to webmaster panels to speed up the indexing of new pages.
Technology stack:
WordPress, Elementor (Flexbox), HTML5/CSS3, DNS/SMTP Configuration.
Result:
A ready-to-use multi-page resource with a clean structure, perfect technical preparation, and a configured order receiving system. The website fully complies with the design layout and search engine requirements.
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Project: GhostTree — E-commerce landing page for a cosmetics manufacturer
Website Development
Task:
Develop a conversion-focused one-page online store (Landing Page + WooCommerce) for a company specializing in the production of professional camouflage models (Starlink, REB, generators). The main requirement: strict military style, high loading speed, and maximum convenience for placing orders.
Completed works:
…
1. Design and Layout
An interface has been created in a restrained military style that corresponds to the specifics of the products.
A visual concept has been implemented using tactical elements and thematic graphics.
Convenient navigation has been developed through anchor links for instant transition between product categories (Starlink models, equipment, contacts).
2. Technical Implementation (WordPress + Elementor + WooCommerce)
WooCommerce customization: The standard functionality of the store has been adapted to the landing format. A seamless purchasing process has been configured.
Content integration: The ability to add video demonstrations of model assembly directly into the product gallery has been implemented to increase trust and conversion.
Checkout Optimization: The order form has been cleared of unnecessary fields (indexes, countries, etc.), leaving only critically important data for quick "one-click" purchases.
3. Logistics and Payment
Delivery methods have been integrated and configured: Nova Poshta (with automatic branch selection) and Ukrposhta.
The payment method "Cash on Delivery" has been set as the main tool for this niche.
A system of automatic notifications about new orders to the administrator's email has been established.
4. Technical Setup and Optimization
Deep server-side and PHP parameter tuning has been conducted for stable operation of heavy graphic elements.
Page loading speed has been optimized for the site to function correctly even under weak mobile internet conditions.
Result:
A fully ready-to-launch sales tool with integrated logistics has been created. The site is professionally displayed on all types of devices, maintaining readability and interface convenience.
Technology Stack:
WordPress, Elementor, WooCommerce, PHP, CSS3, Google Ads Ready.
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Development of a plugin for complete customization of Checkout in Woocommerce
Web Programming
As part of the task, a deep customization of the checkout process was carried out. The main focus was on preserving the reference layout while expanding the functionality of the cart.
1. Processing multi-item orders
Cyclic output: Instead of displaying only one (first) product, a foreach loop was implemented across the entire $cart array. Now all added items are displayed at the top of the Checkout.
…
Quantity indication: The quantity for each item has been added. Format: × [quantity]. Style: bold image, color #1A2E58 (matching the main text).
Cost calculation: A correct subtotal for each item (considering its quantity) is displayed under each product.
2. Optimization of the Summary block
The block with the total amount and the "Change Composition" button is visually separated from the list of products but retains the overall card style.
Price duplication fixed: The total cost of the cart is now displayed only once at the end of the list.
3. UI fixes and interface "cleaning"
Removal of coupon duplicates: The standard WooCommerce message ("Have a coupon?") is completely hidden. The custom promo code form is now singular and available immediately without unnecessary clicks.
Blocking unnecessary elements: Standard WC tables and headers that overloaded the interface and caused product duplication in the delivery block are hidden via CSS.
Checkbox fix: The positioning method using float: left has been preserved. This ensures that the checkbox will always be to the left of the privacy policy text, not "flying" up on mobile devices.
4. Layout and responsiveness
Preserving the standard: All styles (shadows, 3px rounding, 20px padding) strictly adhere to this standard v3.6.7.
Mobile Friendly: The mobile grid for the promo code block has been fixed. On narrow screens, the header and form are arranged vertically without breaking the container boundaries.
Result: A clean, conversion-oriented checkout that looks like a cohesive part of the website design and works correctly with any number of products.
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Tile menu for the website (OpenCart)
Web Programming
Implemented a modern tile menu with icons/images based on popular commercial websites, fully adapted for desktop and mobile devices.
What has been done:
… Functionality:
1) Tile menu with category buttons:
- used iPhone, MacBook, iPad, iWatch
- repair iPhone / MacBook / iPad / iWatch
- link to Telegram channel
- evaluation of iPhone for buyback
- page with locations
2) All tiles are clickable (one tile - one link)
3) Uniform tile sizes regardless of content
Responsiveness:
1) Correct display on:
- PC
- tablets
- mobile phones
2) Automatic grid restructuring without layout breaks
3) Preservation of image proportions
Management through the admin panel:
1) Adding and editing menu items through the administrative panel
2) Ability to independently:
- change the order of tiles
- edit names
- change images
- specify links
3) Setting the number of tiles per row for different devices
Visual part:
1) Neat grid with equal spacing
2) Hover effects for desktop
3) Style adapted for a commercial website
4) Support for branded design
Result:
A convenient, modern, and flexible tile menu has been created that:
- is easily editable without a programmer;
- looks professional on all devices;
- is suitable for electronics stores and service centers.
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Online store on Shopify for sale in Ukraine
Online Stores & E-commerce
The main goal of the project:
Creating a highly productive, visually attractive online store based on the premium theme "Symmetry" for effective sales of goods on the Ukrainian market. Emphasis on deep customization, advanced catalog functions, Ukrainian logistics and ensuring flawless multilingualism.
My role and tasks performed:
… I was responsible for the full cycle of development, configuration and customization of the E-commerce platform, using the capabilities of the premium theme and introducing unique software solutions.
Development based on the premium theme and customization:
Installation and full configuration of the premium Shopify theme - Symmetry.
Development "from scratch" of custom blocks and sections (beyond the standard functionality of the theme) for:
Unique banners with flexible content settings.
Custom blocks on product pages (Product Pages) to demonstrate the benefits or characteristics of the product.
Complex catalog structure and filtering:
Organization of 88 separate product collections for logical and convenient navigation.
Implementation of a custom product filtering system that allows users to quickly and accurately find the desired product by various parameters.
Extended product properties (Metafields):
33 unique product properties (metafields) have been developed and implemented, which provide:
Detailed display of specific characteristics on the product page.
The ability to use these properties in the filtering system.
Integration of payment and logistics solutions:
Implementation and configuration of payment systems adapted to work in Ukraine (for example, LiqPay, Portmone, or other local gateways).
Configuration of delivery services and cost calculation in accordance with tariffs and delivery zones across the territory of Ukraine.
Implementation of Multilingualism (Localization Setup):
Full configuration of the functionality to support three languages: Ukrainian, English and Russian.
Technologies and platforms used:
Platform: Shopify
Theme: Symmetry (Premium)
Technologies: Liquid (Shopify template language), HTML5, SCSS/CSS3, JavaScript.
Result for the client:
A powerful, flexible and multilingual online store with well-thought-out logistics for the Ukrainian market was created. Deep customization, a complex but convenient catalog structure (88 collections) and advanced filtering significantly improve the user experience and contribute to increased conversion.
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Creation and setup of an E-commerce site on Shopify
Website Development
Main project goal:
Launch a new online store for selling designer dog collars in the Netherlands market. Create an attractive, fully functional, and tailored platform to ensure convenient shopping.
My role and completed tasks:
… As a Shopify development specialist, I was responsible for the final setup of functionality and user interface based on the template provided by the client:
Complete theme setup (Theme Setup & Customization):
Installation and configuration of the chosen Shopify theme.
Setting up the catalog structure, product pages, cart, and checkout process.
Styling the homepage and key elements according to the brand style.
Responsive layout and mobile optimization (Mobile Responsiveness):
Ensuring perfect display of the site on all devices (smartphones, tablets, desktops). Key focus: ease of browsing the catalog and placing orders from mobile devices.
Localization and translation:
Setting up language versions of the site. Implementing a complete and high-quality translation of the interface and content into Dutch, in addition to the primary (English), which is critically important for the target market.
Final launch:
Preparing the site for launch, checking all functional elements before handing over the project to the client.
Technologies and platforms used:
Platform: Shopify
Tools: Built-in Shopify theme editor, HTML/CSS (for styling).
Result for the client:
The client received a fully ready, beautiful, and modern online store that meets all E-commerce standards and is ready to enter the European market. The site has a professional appearance and guarantees a positive experience for end users on any device.
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Migration of the website from Webflow to Wordpress
Web Programming
Migration of the website from Webflow to WordPress — custom development without third-party plugins
Project description:
This project involved a complete migration of the website from Webflow to WordPress while preserving the unique structure and functionality. The work was complicated by the fact that the client strictly did not want to invest in paid solutions — even basic tools like Elementor were excluded. This posed a challenge that required developing everything from scratch.
Work performed:
… - Created custom taxonomies for flexible content organization
- Developed custom page templates without using builders
- Implemented filters and search tailored to the website's specifics
- Introduced custom solutions for content management and navigation
- All functions were implemented manually, without third-party plugins or ready-made libraries
Result:
Despite limited resources and non-standard requirements, the website was successfully migrated and adapted to WordPress. The project demonstrated how to accomplish a complex technical task without additional costs, maintaining quality and stability.
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Email newsletter settings and integrations for an online store.
Email Marketing
Email newsletter setup and integrations for an online store.
Task: The client requested to set up automatic email list sending from the online store (Hорошоп platform) via SendPulse, integrating them with a unique design in the site's style. It was necessary to implement 7 types of notifications: registration, password recovery, checkout, order confirmation and dispatch, order cancellation, and a request for feedback.
Solution: The project involved comprehensive integration and optimization of notification systems, focusing on the interaction between Хорошоп and SendPulse platforms. The following work was carried out:
…
Design template development: Unique and agreed-upon email design templates were created in SendPulse, fully reflecting the visual style of Kabrita.in.ua. Proper display of branding, logos, fonts, and color schemes was ensured in all templates for an attractive and recognizable appearance.
Integration with Хорошоп and SendPulse: SMTP email sending via SendPulse was configured. Integration was implemented for automatic notifications about new user registration and order placement, utilizing the capabilities of the Хорошоп platform. For other types of emails (status changes, feedback requests), integration was set up through SendPulse features.
Functionality optimization: Considering the specifics of the Хорошоп platform, a solution was developed to display key information:
Welcome emails: Standard Хорошоп notification supplemented with a visually appealing welcome email from SendPulse.
Order emails: Order information is displayed in a SendPulse design template with a link to view order details on the site.
Order status emails: Automated notifications about order status changes are configured to be sent to the customer.
Feedback request: Automated sending of a designed email requesting feedback via SendPulse.
Result: The project was successfully completed. A functional and visually attractive email newsletter system was implemented, significantly improving communication with online store customers. The client was satisfied with the result.
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Filling the website on Khoroshop, creating categories and characteristics
Content Management
What has been done:
Created 176 categories and subcategories in Ukrainian and Russian;
Created 57 characteristics related to the feed;
Imported and adapted 11,160 products from the supplier feed in Ukrainian and the same number in Russian.
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Copying and translating the website into Polish
Web Programming
Copying and translating the website into Polish
Fully completed the copying and localization of the website with 52 pages on the Tilda platform.
Within the scope of the project:
…
translated all textual content into Polish considering the style and target audience;
adapted all design elements according to the new language version;
checked and tested the correct operation of all forms on the website (feedback, applications, etc.);
ensured full compliance of the functionality with the original website.
The project was implemented qualitatively and within the clearly established deadlines.
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Creating and filling an online store for dropshipping.
Online Stores & E-commerce
Creating and filling an online store for dropshipping on Shopify from scratch. Customizing the free theme "Sense".
Reviews and compliments on completed projects 28
16 June
80 USD
Layout of the Product Card page in Shopify
Wonderful and very thorough work by Oleksandr! Excellent communication. We have collaborated before and I always recommend this performer!
12 June
80 USD
Partial layout of the main page
Oleksandr works quickly, efficiently, and attentively. This is not the first time I have reached out, and the collaboration is always pleasant. I recommend!
18 May
80 USD
Layout of the About Us page
It is very pleasant to work with Oleksandr - everything is on time, of high quality, and responsible. I recommend!
I recommend this freelancer, they completed the project on time and with quality! Thank you very much!
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17 May
35 USD
A song about love
Very satisfied with the collaboration. Everything was done very quickly and qualitatively, all wishes and corrections were taken into account. It was a pleasure to work — the person really tries to convey the emotions and atmosphere of the story in the song. Thank you for the responsibility, speed, and creative work.
15 May
16 USD
Website administration with integrated LMS
as always everything is clear and fast. Thank you for the cooperation
10 May
78 USD
Website improvement
Did everything wonderfully, I recommend the specialist!
19 April
445 USD
Insectoff.com
Thank you for the cooperation. Everything has been done as agreed.
11 April
67 USD
Corrections for the online store on OpenCart
Oleksandr did everything clearly, quickly, and thoroughly. Thank you for the cooperation!
Thank you for the wonderful collaboration! Clearly, qualitatively, all nuances taken into account. Sincere recommendation!
31 March
22 USD
WebP image settings on OpenCart
Oleksandr quickly and thoughtfully completed the task, was constantly in touch. Thank you for the great collaboration!
17 March
167 USD
Creation of a one-page website, setting up advertising.
Everything is fast, quality, explanations are clear, cooperation is pleasant.
On time, accessible, everything is in the technical specification.
Thank you very much, everything was quick.
Quickly, qualitatively. The man also defended his opinion. Perhaps I did not present the technical specifications in full detail, so corrections were also present.
18 January
156 USD
Redesign of the Checkout page (WordPress / WooCommerce) + rearrangement of blocks according to the example
This is not the first time I am ordering, I am very satisfied with the work. I like that there are no tasks that Alexander cannot do )) Everything is in the best form, as always! Thank you sincerely and I recommend for collaboration.
12 December 2025
45 USD
Opencart create a beautiful menu with adaptation for mobile.
You did an excellent job with the task. Without any unnecessary questions. I recommend you.
10 December 2025
379 USD
Create a website in 3 languages: Polish, English, Ukrainian
We have collaborated with Oleksandr more than once, and once again everything went perfectly. The translation was done with high quality, accuracy, and full preservation of the content of the original text in Ukrainian. Stylistic nuances were taken into account, terminology was conveyed correctly, and language adaptation was at a high level.
The work was completed exactly within the established deadlines, without delays. During the process, the specialist responded promptly to requests and comments, made corrections, and paid close attention to details.
It is worth noting the professional approach, attentiveness, and ability to make the translation as natural as possible for the target audience.
We are completely satisfied with the result and will continue our collaboration. We recommend him for projects where responsibility, accuracy, and high quality of translation are important.
13 November 2025
45 USD
Set up email sending from Khoroshop via SendPuls
Everything, as always, at the highest level! Thank you sincerely for your help and let's continue working further ))
21 October 2025
134 USD
Create a store on Shopify
Quality, quickly, professionally!
Thank you very much!
26 August 2025
502 USD
Shopify Store
I recommend this performer, very responsible, always finds alternative and effective solutions for the project.
8 August 2025
178 USD
Migration of the website to WordPress with a change in the website structure
Unfortunately, I was dissatisfied with the collaboration. During the project execution, a large number of revisions arose, and after each change, it was necessary to review the work from scratch. This significantly delayed the process and made it exhausting.
It seemed that the performer was not prepared for this task: lacking experience and necessary knowledge. Although the requirements were clearly outlined in the technical specifications, it was not possible to adhere to them 100% precisely due to the lack of sufficient competence.
The project took much longer than planned because of the number and scope of corrections. After its completion, another specialist will be involved to fix deficiencies and make improvements.
I wish success and the development of professional skills, as the current level of quality and professionalism leaves much to be desired.
18 June 2025
56 USD
Set up email sending from Khoroshop via SendPulse
Everything is great. Thank you for the completed project, everything as last time - clearly, on time, and within the agreed deadline. I recommend working together.
9 June 2025
62 USD
Set up email sending from Khoroshop via SendPulse
A very responsible and precise performer. Carefully understood the problem that needed to be solved. Everything clearly and efficiently. Sincerely thank you for the work! We will continue to cooperate.
2 June 2025
16 USD
Make adjustments to the website
We are not working for the first time and everything is clear, on time, and all our wishes and adjustments are fulfilled. Thank you
26 May 2025
22 USD
Download supplier upload to the website
Good cooperation. The project was completed on time, without unnecessary questions
Excellent performer, price quality ratio - just super! Alexander translated our website into Polish, made all our adjustments, and even did more than was necessary, thank you.
18 May 2025
45 USD
Integration of the store on Shopify and the account on Amazon
Understands integration and store settings
Activity
| Projects underway 2 | Budget | Added | Deadlines | Proposal | |
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Landing page for a Shopify store based on a ready-made layout
178 USD
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Treatment, audit, and complete security of the website
45 USD
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| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Transfer of design to WordPress
89 USD
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Need to replace the image on the WordPress site
33 USD
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Development of a website for an online store.
601 USD
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Landing page for an English school
301 USD
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WooCommerce enhancement: special payment method through Monobank for a single product
111 USD
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Updating and replacing plugins on the WordPress site + fixing the form
115 USD
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Remove viruses from the site and update plugins (Wordpress)
111 USD
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Tensioning the HTML template of the website on WordPress
500 USD
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Create a website on WP, without a builder.
356 USD
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Shopify developer for sushi delivery website (Poland)
592 USD
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