Запуск реклами програмного продукту у Google Ads

Budget: 10000 UAH Deadline: 30 days

Hello!
7+ years in performance marketing, specializing in B2B SaaS and technical products. I have worked with AI platforms, developer tools, FinTech. I will respond point by point:

1. Analysis
Keyword Planner + Semrush for semantics and CPC benchmarks. Serpstat for local search results. Mandatory competitor analysis (AutoCAD, nanoCAD, ZWCAD) — their ads, positions, auction insights. Google Trends for seasonality.

2. Structure
Search: branded, competitor (alternative to AutoCAD), generic (CAD program, DWG editor), product-specific (BIM modeling). PMax for trial/leads with separate asset groups for segments (architects, engineers). Remarketing to visitors without conversion + those who downloaded the trial but did not purchase. Bids — start with Target CPA, then optimize based on results.

3. Keywords
Phrase match as a base, Exact for top queries, Broad only with Smart Bidding. Negative keywords: free, crack, torrent, courses. Clustering by intent → relevant ad groups.

4. Conversions
GTM + GA4. Macro: lead, trial, price inquiry. Micro: scroll, clicks on "Download." Enhanced Conversions. If there is a CRM — offline conversions for quality optimization.

5. Experience
I can send screenshots in private. Briefly: B2B SaaS — reduced CAC by 34%, ROAS 115%. Software — from scratch to 50+ qualified leads/month with a budget of $3-4K.

6. Cost
Setup: $400-500 (audit, semantics, structure, ads, conversions, GA4)
Management: $250-350/month (optimization, A/B tests, weekly reports, recommendations for LP)

I am ready to discuss details in private. Expand

Budget: 22000 UAH Deadline: 22 days

Good day!

I have studied your project and have relevant experience.

Our support costs 22,000 UAH/month.

If these terms are acceptable to you, we will prepare a detailed budget estimate.

Budget: 27000 UAH Deadline: 30 days

Hello. I am interested in your project for promoting BricsCAD. I have been working in contextual advertising for over 14 years, so I have a good understanding of the specifics of complex B2B products and software. The methods used for regular online stores do not work here; a targeted approach is needed for those looking for a professional alternative to AutoCAD or licensing.

Regarding your questions, I will answer them directly. I analyze the niche using Semrush and Planner, but I always look at the results from the client's perspective to assess competitors' offers. In the structure of campaigns for you, I see a clear division: separate brand queries, separate campaigns for competitors (this will provide the warmest traffic), and general transactional campaigns. PMax should be tested cautiously, with strong audience signals, to avoid wasting the budget.

I form the semantic core with an emphasis on commercial intent. For software, it is critically important to work with negative keywords before launching. We immediately filter out students, queries about cracks, torrents, and free keys. I set up conversion tracking through GTM in conjunction with GA4. We track not just clicks, but macro conversions: form submissions, calls, and trial downloads.

I have relevant experience and cases where I managed to optimize the cost per lead in complex niches. The cost of setup and monthly support depends on the volume of work, so it is better to discuss this specifically starting from 20,000 UAH.

Let's have a call or communicate via messages so I can ask clarifying questions and formulate a solution for your project.