Unfortunately, the collaboration did not meet my expectations, although there were positive aspects in the team's work as well.
I would like to note that communication was always polite and friendly. The team responded quickly to messages, promptly sent reports, and made changes to strategies upon request. There were no issues with response speed and willingness to engage in dialogue.
However, the main task — obtaining quality leads — was not resolved. Over the month, the quality of applications significantly decreased: from approximately 55% targeted leads at the beginning to 9.7% at the end. Out of 84 applications, only 8 were truly relevant, while the others did not meet the criteria and had no practical value.
There was also a feeling that the audience and niche characteristics were not studied deeply enough. For example, despite the fact that all targeted leads came exclusively from women, the campaign continued to be shown to men, leading to unnecessary expenses without results.
As a result, the project turned out to be unprofitable for me, and I was unable to improve the metrics despite all the adjustments.
I hope my feedback helps the team reconsider their approaches and improve the quality of work in future projects.