1193 applications from RK - $7500 in the property niche

Information about the project:

We have been addressed by a customer who sells real estate in Ukr in several price segments.The primary task was to bring potential customers who want to acquire real estate.With the customer signed NDA, so personality, income and advertising creatives will not be displayed.Customer request : Create a system application stream for the sale of real estate.What we did:

1 .Analysis of CA and main competitors
The 2ndThey have developed the main strategy for the project.3 .Offer and UTP.
and 4.Design creatives and advertising messages.
and 5.They set up and launched advertising companies for the purpose of generating leads, quests and conversions to the site.Strategy of launch:

In the beginning, we divided our CA into several groups:

1 .Wealthy families in old age.The 2ndThe Investors
3 .Politics / Members / Lawyers

It should be understood that the sale of real estate is a long process, sometimes from the moment of application to the same agreement takes about a half year.So we and the customer clearly discussed that there is a hot ice for him so that there is no misunderstanding.Which machines are launched:

Video Review of Apartments
Statistical creatives with ice magnet
Video of “speaking head”

Three struggles have been demonstrated:

1) The Question Manager.2) The Site
3) The form

The result:

> Advertising budget - $7490+
> Sr application price - +-4.5$
Number of applications: 1193

The conclusions:

You always need to test a few different promotional strategies.Not always where the price of ice is cheaper than the price of ice is 2-3 times more expensive.Try different ice magnets.There are a lot of real estate on the market now, you need to get out.