1785 leads for "turnkey" document processing | Google ads
Turnkey production of driving licenses.
CLIENT TASK: launch effective contextual advertising, cover all possible advertising platforms, attract target audiences to the website, ensure a successful business start and support its growth.
Problem: A large number of competitors in private sectors and a high number of active offers in the market.
STAGE 1: Market Analysis
Initially, we start the preparation with an analysis of active competitors in the market, assessing their effectiveness, advertising, and offers and promotions highlighted in their advertising and on their websites.
This is important to be one step ahead – knowing what the competitor offers and how they try to attract the attention of potential clients allows us to think through our own, no less valuable, and even more attractive offer.
STAGE 2: Strategy and Planning of Advertising Campaigns
After thorough analysis and conclusions, we prepare a strategy for launching the following types of campaigns:
- Performance Max (with creatives and texts)
- YouTube (video)
- Search
This approach helped us reach the highest quality target audience.
STAGE 3: Implementation and Launch of Advertising Campaigns
We agree with the client on starting budgets, develop static and video creatives, set up the account and services, and establish initial bidding strategies. We launch the campaigns, accelerate them, and monitor their development.
Results after the first month of advertising work:
1,785 leads in the gray niche
Spent: 14,305.36 EUR.
Cost per lead - 8.01 EUR.
STAGE 4: Optimization
Starting from the second month of work on the project, we increase the focus on video advertising. We add new video creatives, increase budgets, and adjust bidding strategies.
Challenges we faced
Problem 1: Campaign blocking due to the landing page (violation of Google policy).
Solution - we provided instructions to the client's developers for creating a "pre-landing." This is an intermediary site for the user, between clicking on the ad and the client's website. It was kept as clean as possible, containing no triggers or violations for Google.
Google read this site, found no violations, and unblocked the campaigns. We continued to receive leads steadily.
Problem 2: Blocking of creatives (violation of Google policy)
Solution - we redesigned the creatives to be as compliant and simple as possible - without trigger words and images of documents.
CLIENT TASK: launch effective contextual advertising, cover all possible advertising platforms, attract target audiences to the website, ensure a successful business start and support its growth.
Problem: A large number of competitors in private sectors and a high number of active offers in the market.
STAGE 1: Market Analysis
Initially, we start the preparation with an analysis of active competitors in the market, assessing their effectiveness, advertising, and offers and promotions highlighted in their advertising and on their websites.
This is important to be one step ahead – knowing what the competitor offers and how they try to attract the attention of potential clients allows us to think through our own, no less valuable, and even more attractive offer.
STAGE 2: Strategy and Planning of Advertising Campaigns
After thorough analysis and conclusions, we prepare a strategy for launching the following types of campaigns:
- Performance Max (with creatives and texts)
- YouTube (video)
- Search
This approach helped us reach the highest quality target audience.
STAGE 3: Implementation and Launch of Advertising Campaigns
We agree with the client on starting budgets, develop static and video creatives, set up the account and services, and establish initial bidding strategies. We launch the campaigns, accelerate them, and monitor their development.
Results after the first month of advertising work:
1,785 leads in the gray niche
Spent: 14,305.36 EUR.
Cost per lead - 8.01 EUR.
STAGE 4: Optimization
Starting from the second month of work on the project, we increase the focus on video advertising. We add new video creatives, increase budgets, and adjust bidding strategies.
Challenges we faced
Problem 1: Campaign blocking due to the landing page (violation of Google policy).
Solution - we provided instructions to the client's developers for creating a "pre-landing." This is an intermediary site for the user, between clicking on the ad and the client's website. It was kept as clean as possible, containing no triggers or violations for Google.
Google read this site, found no violations, and unblocked the campaigns. We continued to receive leads steadily.
Problem 2: Blocking of creatives (violation of Google policy)
Solution - we redesigned the creatives to be as compliant and simple as possible - without trigger words and images of documents.
Poltava 
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