276 purchases in the niche of medical microdosing | Google ads

Muxomor — an online store for adaptogens and products based on medicinal mushrooms.
The main goal of the advertising is to scale sales across Ukraine with a focus on ROAS and a stable flow of orders.

Point A (October 2025):
- Expenses: 18,300 UAH
- Actual ROAS: 19.81%
- Number of purchases: 18
- Revenue: 13,170 UAH

At the start of the collaboration, the project had the following key issues:
- Lack of a clear structure for advertising campaigns.
- Problems with the product feed — some products did not pass moderation.
- Incorrect tracking of purchases due to a domain change during payment (Chekly).
- Purchases were recorded as Direct / Referral, which understated the actual ROAS.
- Inability to accurately assess the effectiveness of Google Ads.

What did we do?
1. Implemented a clear campaign structure (Shopping + PMax + Search)
2. Optimized the product feed through ShoppingFeeder
3. Developed a solution to restore correct tracking through a custom domain
4. Achieved stable sales volume in Google Ads
5. Ready to scale after full restoration of analytics

Point B (last 30 days):
- Expenses: 111,500 UAH
- Number of purchases: 276 (result x15)
- Total revenue: 285,533 UAH
All campaigns operate on a maximum conversion strategy, which yields the best results under current conditions

Challenges we faced:

Problem 1: Some blocked products in Merchant Center.
At the start of working with Shopping and Performance Max campaigns, there were issues with the product feed: some products did not pass moderation or were displayed incorrectly, which limited the scaling of advertising.
How we solved it:
– connected the ShoppingFeeder service
– set up a new conversion link with the CRM system
– optimized product names and descriptions according to Google Merchant Center requirements, corrected attributes (prices, availability, categories)
Result: increased the percentage of approved products in the feed and ensured stable operation of Shopping and PMax campaigns

Problem 2: Incorrect conversion tracking
During payment, users are redirected to the external domain of the payment service Chekly. Because of this, GA4 records purchases as direct referral (Direct/Referral), not as a result of Google Ads advertising (analytics in the dashboard shows distorted data)
How we solved it:
– set up a custom domain for the payment page
– updated DNS records
– after updating the domain - updated the Chekly script in the admin panel
Result: analytics began to correctly record all purchases from Google Ads

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