CPA 205 UAH for glass construction manufacturer | Google ads

Vikna Paritet — a company that manufactures and installs windows, doors, and metal-plastic structures. The main goal of advertising is a stable flow of quality leads in the Odessa region with a controlled lead price.

### Point A, what the client came with (May 2024)

At the start of the collaboration, the advertising campaigns had a limited volume of leads and a high cost per conversion:
- Clicks - 690
- Conversions - 29
- CPA (cost per conversion) - 719 UAH
- Expenses - 21.1 thousand UAH

Point B - result after optimization (December 2025)
After optimizing the structure and strategies, we achieved significantly better results:
- Clicks - 8.11 thousand
- Conversions - 178 (+514%)
- CPA (cost per conversion) - 205 UAH (-71%)
- Expenses - 36.6 thousand UAH
This shows an improvement in efficiency, an increase in the number of leads, and a decrease in CPA.

How did we do it? Campaign structure
1. We separated B2B and B2C directions into separate search campaigns.
2. We launched Performance Max to scale leads.
3. We set up correct tracking of leads and calls through GTM.
4. We optimized geo-targeting for Odessa and nearby areas.
5. We focused the budget on campaigns with the best CPA.
This approach allowed us to cover all funnels, set up correct tracking, and gain an understanding of how to scale the results obtained.

Challenges we faced:
High CPA at the start (≈719 UAH). Solution: transition to PMax (provides a lower lead cost) + optimization of signals and ads.
Limited volume of leads. Solution: expanding audience reach through PMax and Search campaigns.
Different effectiveness of directions. Solution: concentration of budget on B2B and lead generation, which gives the best results.

During the collaboration, the number of leads increased from 29 to 178 (+509%), and the cost of conversion decreased from 719 UAH to 205 UAH (−71.5%). The project achieved a stable flow of leads in the Odessa region with a controlled CPA.