$186,000 from 6 deals for an importer of European windows in the USA
Project: Importer of premium European windows to the US market (NDA).
Task: Build a system for attracting qualified leads for a product with a long delivery cycle (2.5+ months) and a price tag starting from $5,000.
Period: 7 months (07–12.2025)
STRATEGIC CHALLENGE
•️ Classic B2B/B2C model with complex conditions:
•️ Product: Premium windows from Europe with a long delivery time.
•️ Audience: Architects, developers, private homeowners.
•️ Task: Not just leads, but applications ready for a complex deal.
WHAT WE DID
1. Offer Development
Based on market and competitor analysis, the key offer was formulated: “Premium tilt-and-turn windows from Europe. Delivery to your home in 2.5 months.”
2. Large-scale Testing
10+ target audience segments with different combinations of interests and demographics.
Dozens of creatives for various hypotheses.
3 types of landing pages:
Website — conversion to first response 56%.
Quizzes — ~46%.
Lead forms — 34%.
3. Balance of Reach and Filtering
The strategy was adapted based on feedback: constant shifting of focus between breadth of reach and depth of filtering to maximize lead quality.
RESULTS
•️ Advertising budget: $16,253
•️ Applications: 447
•️ Cost per application: $36
•️ Deals closed: 6
•️ Average check: $31,000
•️ Revenue: $186,000
•️ ROAS: 11.4
KEY TAKEAWAY
Success in a niche with a long deal cycle depends on the coherence of the entire chain: from the first touch in advertising to final negotiations. The marketing system confirmed its effectiveness through closed deals, and the final return directly correlates with the efficiency of the internal business processes. A systematic approach allows for significant results even under strict external constraints.
If you want a free audit of advertising campaigns and a growth strategy — message us.
Task: Build a system for attracting qualified leads for a product with a long delivery cycle (2.5+ months) and a price tag starting from $5,000.
Period: 7 months (07–12.2025)
STRATEGIC CHALLENGE
•️ Classic B2B/B2C model with complex conditions:
•️ Product: Premium windows from Europe with a long delivery time.
•️ Audience: Architects, developers, private homeowners.
•️ Task: Not just leads, but applications ready for a complex deal.
WHAT WE DID
1. Offer Development
Based on market and competitor analysis, the key offer was formulated: “Premium tilt-and-turn windows from Europe. Delivery to your home in 2.5 months.”
2. Large-scale Testing
10+ target audience segments with different combinations of interests and demographics.
Dozens of creatives for various hypotheses.
3 types of landing pages:
Website — conversion to first response 56%.
Quizzes — ~46%.
Lead forms — 34%.
3. Balance of Reach and Filtering
The strategy was adapted based on feedback: constant shifting of focus between breadth of reach and depth of filtering to maximize lead quality.
RESULTS
•️ Advertising budget: $16,253
•️ Applications: 447
•️ Cost per application: $36
•️ Deals closed: 6
•️ Average check: $31,000
•️ Revenue: $186,000
•️ ROAS: 11.4
KEY TAKEAWAY
Success in a niche with a long deal cycle depends on the coherence of the entire chain: from the first touch in advertising to final negotiations. The marketing system confirmed its effectiveness through closed deals, and the final return directly correlates with the efficiency of the internal business processes. A systematic approach allows for significant results even under strict external constraints.
If you want a free audit of advertising campaigns and a growth strategy — message us.
Odessa 
Available for hire