ROI 1006%. Network of children's centers in conditions of high competition
Project: Network of private children's complexes SMARTKIDS and EUROLAND in Odessa.
Task: Create a stable and profitable flow of applications for a constant enrollment of children with a narrow local audience and pronounced seasonality.
Period: 2 years 11 months (07.2022 – 06.2025), the first month is analyzed in the case.
STRATEGIC CHALLENGE
The client manages a network of premium children's institutions. Features that defined the strategy:
•️ Hyperlocality: Targeting is limited to a city area with 10–15 competitors at the same time.
•️ High ticket: Monthly subscription is $250, which requires high trust.
•️ Seasonality: Simultaneous promotion of kindergarten (year-round), school (academic year), and summer camp.
•️ Outdated campaigns: Previously launched advertising bundles stopped working, requiring complete restructuring.
WHAT WE DID
Conducted a competitor analysis, identified offers and key formats, and rebuilt advertising campaigns from scratch.
1. Focus on contact quality
Analysis showed: leads through calls convert to tour visits at ~90%, leads from chats are significantly worse. Creatives and CTAs were redirected from collecting messages to stimulating calls. The Facebook audience responded best.
2. Constant updating of creatives
In a narrow geo, the same audience sees the ads regularly. Tested 20+ formats (photos, videos, UGC) to avoid banner blindness and maintain a high CTR.
3. Seasonal budget distribution system
Year-round — promotion of kindergarten.
Academic year — focus on school and extended day groups.
Summer — full transition to summer camp.
Result — stable flow of applications regardless of the season.
RESULTS (for the analyzed month)
•️ Advertising budget: $1,130
•️ Children attracted: 50
•️ Cost of acquiring a child (CAC): $22
•️ Cost per lead: $4.7
•️ Monthly subscription: $250
•️ Profit: $12,500
•️ ROAS: 11.1
•️ ROI: 1006%
WHAT THE CLIENT RECEIVED
•️ An adaptive system scalable to new branches and seasonal activities.
•️ Data on maximum conversion through calls in this niche.
•️ A clear plan that eliminates downtime in enrolling children at any time of the year.
MAIN CONCLUSION
In conditions of high competition and locality, it is not the budget that wins, but accuracy. Systematic testing, focusing on the highest quality type of lead, and seasonal flexibility provide tenfold returns even in a challenging market.
If you want a free audit of advertising campaigns and a growth strategy — message us.
Task: Create a stable and profitable flow of applications for a constant enrollment of children with a narrow local audience and pronounced seasonality.
Period: 2 years 11 months (07.2022 – 06.2025), the first month is analyzed in the case.
STRATEGIC CHALLENGE
The client manages a network of premium children's institutions. Features that defined the strategy:
•️ Hyperlocality: Targeting is limited to a city area with 10–15 competitors at the same time.
•️ High ticket: Monthly subscription is $250, which requires high trust.
•️ Seasonality: Simultaneous promotion of kindergarten (year-round), school (academic year), and summer camp.
•️ Outdated campaigns: Previously launched advertising bundles stopped working, requiring complete restructuring.
WHAT WE DID
Conducted a competitor analysis, identified offers and key formats, and rebuilt advertising campaigns from scratch.
1. Focus on contact quality
Analysis showed: leads through calls convert to tour visits at ~90%, leads from chats are significantly worse. Creatives and CTAs were redirected from collecting messages to stimulating calls. The Facebook audience responded best.
2. Constant updating of creatives
In a narrow geo, the same audience sees the ads regularly. Tested 20+ formats (photos, videos, UGC) to avoid banner blindness and maintain a high CTR.
3. Seasonal budget distribution system
Year-round — promotion of kindergarten.
Academic year — focus on school and extended day groups.
Summer — full transition to summer camp.
Result — stable flow of applications regardless of the season.
RESULTS (for the analyzed month)
•️ Advertising budget: $1,130
•️ Children attracted: 50
•️ Cost of acquiring a child (CAC): $22
•️ Cost per lead: $4.7
•️ Monthly subscription: $250
•️ Profit: $12,500
•️ ROAS: 11.1
•️ ROI: 1006%
WHAT THE CLIENT RECEIVED
•️ An adaptive system scalable to new branches and seasonal activities.
•️ Data on maximum conversion through calls in this niche.
•️ A clear plan that eliminates downtime in enrolling children at any time of the year.
MAIN CONCLUSION
In conditions of high competition and locality, it is not the budget that wins, but accuracy. Systematic testing, focusing on the highest quality type of lead, and seasonal flexibility provide tenfold returns even in a challenging market.
If you want a free audit of advertising campaigns and a growth strategy — message us.
Odessa 
Available for hire