$188K spent on TikTok and Facebook

Point A:
— Chaotic advertising campaigns
— Bans on TikTok and unstable traffic
— One account → payment issues
— Lack of systematic analytics
— No stable funnel

What was done:
— Built an engagement funnel from scratch
— Launched TikTok (tests → scaling)
— Resolved the ban issue (farmed accounts + reserves)
— Created a rapid campaign recovery system
— Connected Facebook Ads for stabilization
— Scaled to Europe (broad + English-speaking audiences)
— Optimized payment (separate advertising accounts)
— Established lead transfer to CRM

Point B:
— Budget: $188,804
— Revenue: $588,000
— CPL: $4.5–5
— Conversion: 2.5%
— Stable flow of applications
— Scale to $1000+/day