420% ROAS for the online school of photographers Eva Medina

Point A:
— Unstable advertising results
— No sales funnel
— Untested creatives
— Difficult to convey product value (high price)
— Working only in Ukraine

What was done:
— Built a full sales funnel (with Telegram warming)
— Tested creatives → identified the most effective ones (collages + appeals)
— Launched video creatives to increase trust
— Entered the European market (Ukrainian-speaking audience)
— Implemented upsells and automation through a bot
— Regular analytics and campaign optimization

Point B:
— ROAS: 420%+
— Decrease in CPL by 35%
— Stable sales flow
— Scaling to new markets (Europe)
— Projected growth and return on advertising